No matter your industry, custom web development has a significant impact on your business. In today’s tech-focused world, you’re at a massive disadvantage if you don’t have a functioning website.
Of course, creating a site that brings in new customers while contributing to your business goals is easier said than done. Fortunately, with enough knowledge and the right help, you can leverage your web pages to grow your enterprise.
What Does Web Development Include?
Custom web app development creates a digital framework for your website, but it’s more complex than writing a few pages. You need to design, launch and maintain backend and frontend elements, tasks that require specialized knowledge and ongoing education.
To simply things, let’s break down what “backend” and “frontend” mean. Backend development includes the programs that run your website. This side of the project requires programming skills in several languages:
- Python
- Java
- PHP
- HTML
Visitors never see the work that goes into backend development, but it’s responsible for all the things they do see, which we call “frontend.” This aspect includes webpage content, sitemaps, links and anything else visitors directly interact with. Graphic design plays a major role here, like layouts, colour choices and images contribute to successful frontend development.
Why Is Web Develop Essential for Growing Your Business?
Excellent web development has two significant benefits: Your website looks good and functions well. Both are essential to creating a phenomenal customer experience.
From a visual standpoint, your website should look professional and align with your branding. Sites with out-of-date visuals can set off alarm bells, so you need to stay modern, which means regular updates. Additionally, design impacts how well users can navigate your site. For example, visitors may find your content hard to read if the text and background colours are too outlandish. Even if your content offers exactly what they’re looking for, they won’t know because it’s difficult to access.
As far as functionality goes, visitors should be able to navigate your website with ease. That means minimal loading times and no broken links. You should also regularly update security, especially if you accept sensitive information such as credit card numbers.
While this may seem like a lot of effort, providing the best experience to potential customers is well worth it. The majority of internet users give a website about 15 seconds to impress them. If it doesn’t measure up, users move on.
What Are the Benefits of Custom Web Development?
Even if you’re a small business, you can enjoy the benefits of a dedicated web development team. It’s easier than ever to outsource website building, and you’ll find it’s better for your business. For one, you can dedicate your energy today daily operations knowing that your website is in good hands. For another, you don’t have to keep tabs on yet another industry, one that updates irregularly and without warning.
Your dedicated web development team can also help you take advantage of new technology in a way that makes sense for your customer base. They also know what add-ons are all flash and have no substance, saving you money on unnecessary upgrades.
This customization lets you create a website that supports your overall marketing and branding efforts. You never have to make do with awkward templates or cobbled-together solutions. If anything does go wrong, you have experts ready to help you identify and resolve the problem.
Whether you’re creating a website from scratch or need to revamp your current web pages, Unwired Web Solutions is here to help. Our experts have worked with a wide variety of companies, and we’re excited to create a site customized to your needs. For more information, call us or contact us online.
Toll Free: 866-845-5401
