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Archives for April 2022

5 Benefits Of Hiring an SEO Company

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Understanding the 5 Primary Benefits of Hiring an SEO Company

Search engine optimization is something most businesses know they need to compete in the digital landscape. Still, many do not know enough about the concept to pull it off alone effectively. An SEO company in Kitchener understands the intricacies of best web practices and can help a business successfully incorporate such practices into its digital operations, but the company must first seek out assistance. If you are unsure of the need for an SEO service, consider the five primary benefits of hiring these experts in web design and marketing. 

1. Audience Identification

While there is a lot that goes into effective SEO, identifying target markets is a significant aspect of it. To choose appropriate keywords and topics for pages and blog posts, a business needs to determine its key demographics. Does the company want to attract middle-aged, style-focused, politically active urbanites, or is it after young, chic, artistic city dwellers? 

Knowing the people who represent your business is critical to SEO success. An experienced web design firm will know how to dig into your analytics and identify your core market. 

2. Competition Research

While identifying a target audience is crucial to business and SEO success, identifying and understanding your competition is also critical. When looking at search engine rankings, you will often find that the advertisers with the most clout and fastest content development strategies make it to the top listings the most. For small businesses to make a dent in rankings, they need to be ahead of the competition. 

SEO firms can help businesses get ahead by diving into the topics competitors cover and identifying weak points in their strategy. Perhaps the firm can identify a keyword or set of phrases a competitor is using inadequately or not at all. Analyzing the competition often provides insights into your own strategy and potential improvements. 

3. Website Improvements

When you look at your website, what do you see and experience? Are you dealing with slow load times or static pages? An SEO firm can help you identify weak points in your web design and make corrections to improve performance.  

Load time, file size, images, content, keywords, meta tags, and more play a role in how search engines view and rank your website. A skilled web design firm can help your business get the recognition and views it deserves through page and image optimization for SEO. 

4. Experience

The main reason you should use a web design and SEO company is their experience. Most people understand that anyone can develop the fundamental skills to build and establish a website with time. Still, developing those skills takes a significant amount of time, which most businesses cannot afford. 

Working with a seasoned SEO company means you are getting access to people who know the fundamentals and have excelled at web design. Working with an SEO firm is the best way to ensure your digital marketing efforts are seen and effective. 

5. Website Usability

SEO and web standards are constantly changing and evolving. Usability and accessibility concerns are essential to business operations. Modern consumers want mobile-friendly designs and instant gratification. While you cannot always promise a gratifying experience, with the help of an SEO firm, it is possible to ensure usability and accessibility, providing a streamlined and confident consumer experience. 

When was the last time you updated your company’s website? Web development and SEO practices are constantly evolving and moving forward; if your website and its pages are stagnant, you need to start making changes, especially if you want to improve performance. Contact Unwired Web Solutions to discuss strategy options, web design techniques, and content marketing efforts. The company’s seasoned professionals can help you determine what’s next for your business. 

6 Steps To Take Before Starting a Web Design Project

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What You Need To Produce a Successful Web Design Project

Web design requires a lot of hard work and dedication; it is not about creating a one-and-done, stagnant webpage. For most businesses, the objective of web design is to encourage consumers to buy products or services. If you want to push consumers through a proper sales funnel, you will likely need the experience of a custom web development team.

Still, whether using a professional service or not, a web development project requires several pieces to work on. Most professional web design firms will explain six essential steps every business must take before starting a major project.

1. Review Competition

While you might have ideas about how you want your pages to look and feel, you need to assess your ideas against those proven and working in the industry. The best place to start a web design project is by performing opposition research.

You want to review the websites and pages of your competition. Look at the design strategies of successful market opponents. Do they use videos on landing pages? What do their page layouts and menus have in common? What topics are they covering in their blogs?

Research creates an informed strategy. While you do not want to copy everything your competitors are doing, you do what to ensure you offer similar thoughts, services, and designs to ensure consumer crossover.

2. Use Keywords

While keywords are not the most critical web design element, they still hold power, especially in search engines. It is no longer true that you can rank with irrelevant content as long as your pages have the correct frequency of keywords. Now, the quality of content is the driving force of search engine rankings.

When doing keyword research, you want to focus on relevance to your business and your post or page. If the keywords do not seem to fit, it can hurt your SEO strategy.

3. Find a Professional To Help

If you are new to web design, SEO, and digital marketing, you might consider hiring an experienced professional service. It is possible for an individual to learn everything they need to know to create beautiful and successful pages on their own, but it is quicker and more cost-effective to hire someone with existing knowledge.

Professionals and web design services already know the intricacies of SEO and digital marketing. They do not need to invest hours into the study of fundamentals because they are already ingrained in their work processes.

4. Include Contact Info

While it might seem obvious, all web pages should include your company’s contact information. Too many business owners forget this essential detail, especially when attempting to do everything themselves. 

Doing web design DIY is a quick journey to several beginner-level mistakes. To avoid simple errors, work with a professional service.

5. Include Testimonials

Testimonials are another critical aspect of fundamental web design. Consumers want to know what other people think of your product or service. Providing a page with testimonials gives consumers a place to review other customer experiences without leaving your pages. 

The longer you can keep a client or potential customer on your site, the more likely they will commit to your service or purchase a product. While page ranks are part of web design strategy, increasing the average time consumers spend on your pages is often more important.

6. Create Content Frequently

A stagnant website is the death of a digital business. You want search engines and consumers to see the constant improvement of your pages. Much of the success of pages is due to consistent content creation and updating. Still, it can also involve the linking strategy between pages, something else an expert can help with.

Web design is an involved process, and it is challenging to do it alone. If you want to spruce up your website or build a new one, contact Unwired Web Solutions to learn what it can do for you and your business.

Google Business Profile The Best Practices for Business Owners

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Google Business Profile is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing business information, owners can help customers find them online, improve their ranking in search results, and get more actionable insights about their business. In addition, Google Business Profile offers several features that can be useful for companies, such as posting updates and photos, responding to reviews, and tracking analytics. Overall, Google Business Profile can be a valuable asset for business owners who want to manage their online presence better and reach potential customers.

How Do I Create A Google Listing For My Business?

Creating a Google listing for your business is a quick and easy way to get your business information in front of potential customers. Google is the most popular search engine, so appearing in search results can help you reach a wider audience. To create a Google listing, go to Google Business Profile and sign up for an account. Then, fill out your business name, address, and contact information. You can also add photos, videos, and other media to your listing to make it more engaging. Once you’ve completed your listing, Google will review it and publish it. After that, your business will appear in Google search results and on Google Maps. Creating a Google listing is a simple and effective way to reach more customers online.

What Information Should Be Included In My Google Listing?

You can include important information about your business on your Google Business Profile listing, such as your business’s hours, website, location, and contact information. Ensure that the information you are giving Google matches what is listed on your website or other places your business may be recorded. While this may sound simple, all of your online business citations must be consistent with the one you include as part of your Google Business Profile. If not, Google web crawlers may otherwise flag it as a warning. 

Your business profile will look best on Google if you add category-specific photos. These images should spotlight your business’s features and help differentiate your business on Google. There should be a mixture of exterior and interior photos to help customers recognize your business as they approach from different directions. Interior photos can help your customers get a feel for the decor and ambiance of your business.

If you sell products, it is essential to have excellent photos representing your most popular products. Try to add at least three photos of the products that you sell. This will give your customers a better understanding of the goods you offer.

Another type of photo that often gets overlooked on Google Business Profile is photos of you at work. These photos can quickly help customers understand the type of work you do. Try to add at least three images that represent the type of services you offer.

If you have a team of employees, team photos can be a great way to add more of a personal side to your establishment.

The Do’s And Don’ts Of Google Business Profile

While it is relatively easy to use, there are a few things to consider to make the most of GMB. As previously mentioned, it is essential to keep your business information up-to-date and accurate. This includes your hours of operation, contact information, and website. Inaccurate information can frustrate customers and lead them to look elsewhere. 

Additionally, encourage customer reviews. Google Business Profile provides a platform for customers to leave reviews about your business. These reviews can help boost your online visibility and give potential customers an insight into your business. Encourage satisfied customers to leave reviews by providing links or QR codes that make it easy for them to do so. Don’t forget to check and respond to the reviews regularly. Google uses them as a ranking factor, so positive reviews can help improve your visibility.

Be aware of companies that advertise Google Business Profile optimization without customer reviews. They may offer ways to get you listed at the top of Google by altering your GMB profile. However, these businesses often can’t do much for a listing other than use unorthodox techniques, leading to future problems such as a hard suspension (which means you will lose everything, including photos and reviews). 

A tactic that can lead to a hard suspension includes keyword stuffing in your description. Try and focus on your main keyword and keep secondary ones for your website’s pages. Creating fake locations to rank in multiple cities can also earn your GMB a hard suspension. If you only offer online services, do not list numerous cities. You must only list physical locations that you have. 

Adding fake reviews is another tactic that can result in a hard suspension. If you add a fake review, you risk getting dropped down from the results or even banned by Google. Speaking of reviews, some people have been found to be adding negative reviews to their competitors. If you get found out, you will not only ruin your business reputation, but you can get into a lot of trouble. 

A Powerful Tool

Google Business Profile is a powerful tool that business owners can use to manage their online presence and connect with potential customers. By creating and verifying your listing, you can help improve your visibility in Google search results and on Google Maps. Be sure to keep your business information accurate and up-to-date, and regularly check and respond to reviews. Google Business Profile can be a valuable asset in helping you reach more customers and grow your business. 

At Unwired Web Solutions, we understand that having a presence on Google for business in Canada is essential for reaching your target customer. We provide high-impact optimization services for Google Business Profile that can help you rise in rankings. This is your chance to stand out, so contact us today!

Using Google Analytics to Market your Business

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Google Analytics for Business 

All business owners want their marketing campaigns to be successful and reach the maximum amount of people in the least amount of time. One way to measure the efficacy of a local SEO services campaign is to use Google Analytics to both market your business and study the data. Learn more about how Google Analytics, with its built-in SEO analysis tool, is a practical option for your business’s marketing campaign.

How To Start Your Marketing Campaign

If you have a business and are stuck on how to expand your reach, the first step is to create a website. While you might not have a unique skill set to do this work, skilled professionals at Unwired Web Solutions are ready to make it a reality for your business. Assuming that you use a professional service, they are likely to optimize your website for the following items from the start:

  • Mobile-friendly
  • High-ranking and competitive keywords 
  • Original and authentic content 
  • Authoritative links
  • Title tags
  • Meta links

How To Familiarize Yourself With Marketing

If the focal points of the professional marketing campaign sounded like a whole lot of nothing that makes sense to you, then you’re not alone. The digital landscape is constantly changing, and so is the specific terminology that people use to discuss it. While having a behind-the-scenes understanding of what is going on with your website can be helpful, focusing on data and having a team that can translate tricky nomenclature is in your best interest to run the business. Stay focused on data and ask your team to prioritize data points that make sense for you and the goals of your business. 

How To Incorporate Google Analytics

Google offers a selection of free tools that are exceptional for tracking data. Two of the most popular services are Google Analytics and Google AdWords. The two tools have made many successful campaigns when used in combination. They are noteworthy because Google is the one who is typically retrieving the data and, therefore, can relay the efficacy of your campaign with the millions, if not billions, of other campaigns on the world wide web. 

AdWords

AdWords, in terms of data tools, is old school. One of the first tracking tools offered in SEO is now shifting and changing as tech evolves. Primarily, you can use Google Adwords to see how competitive your keywords are. When search engines crawl the web, specific keywords pop up, looking for data to return to people. The way that your site utilizes those keywords is measured in AdWords. 

Analytics

Another commonly used tool for marketing campaigns lets you see how your business is doing concerning engagement. Depending on which data points you decide to follow, you can see how many visitors come to your website and what they do while they are there. You can also measure how much time people spend on your website and where traffic comes from, whether it is frequent sources, search engines, or referrals and affiliates.

Conversion Rate 

A critical data point for Google Analytics is conversion rate. Conversion rate is part of what is happening when someone visits your website; it measures whether or not a lead becomes a customer. Analytics can help you figure out what is going on with your website, but it can help you increase your conversion rate by better understanding what is happening in other parts of the site. 

Don’t miss out on essential data and insights to help you plan a better and more effective marketing strategy.  Other vital tools in marketing campaigns are search engine optimization, link building, and social media. Marketing your business isn’t easy, but you’ll be headed in the right direction with the right tools and professional services from Unwired Web Solutions.

Website Design: Tips To Make Your Website More Engaging

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Your website is the face of your business. It’s the first impression that potential customers will have of you, and it’s important to make sure that it’s a good one. A well-designed and engaging website can help you attract more customers and boost your profits. In this blog post, we will discuss the top five tips for making your website more engaging. Follow these tips, and you’ll be on your way to creating a website that customers will love!

Focus On Being Mobile-Friendly

When it comes to website design, one of the most important things to keep in mind is the need to create a mobile-friendly site. In today’s world, more and more people are using their smartphones and other mobile devices to access the internet, and if your website is not designed with this in mind, you could be missing out on a lot of potential traffic. When creating a mobile-friendly website, there are a few key things to consider. First, the layout should be simple and easy to navigate. Second, all content should be easily accessible on a smaller screen. Finally, the website should be designed to load quickly on a mobile device. By keeping these things in mind, you can ensure that your website is designed with the mobile user in mind, making it more engaging for all visitors.

Include Videos, Images, And Graphics 

Website engagement can be significantly increased by the strategic use of videos, images, and graphics. When used correctly, these multimedia elements can help convey information in a more effective way, capture visitors’ attention, and encourage them to take action. In particular, videos are an increasingly popular way to engage website visitors. Research has shown that people are more likely to watch a video than read text and are also more likely to remember information presented in a video format. As a result, including videos on your website can effectively increase engagement and ensure that your visitors are getting the most out of your site.

Social Media To Boost Engagement

Social media is an essential tool for boosting engagement in today’s digital age. By sharing content from your website or blog on social platforms like Facebook, Twitter, and Instagram, you can reach a wider audience and encourage them to interact with your brand. When used effectively, social media can help to build relationships with potential and existing customers, fostering loyalty and trust. In addition, social media can be a great way to gather customer feedback and insights, helping you improve your products or services. When used effectively, social media is a powerful tool for driving engagement. Also, don’t forget to allow users to share your website content quickly and easily. 

Easy To Navigate

When designing a website, it’s important to keep the user experience in mind. One of the most critical factors in providing a good user experience is making sure the website is easy to navigate. Users should be able to quickly find the information they’re looking for without getting lost or frustrated. You can do a few key things to make sure your website is easy to navigate. First, make sure your menus are clear and organized. Second, use consistent branding throughout the site, so users know where they are and what they’re looking for. Finally, provide clear guidance with calls to action, so users know what to do next. By following these tips, you can ensure that your website is easy to navigate and provides a great user experience.

Clear Call To Action

When visitors arrive to your website for the first time, you need to tell them what to do on your site and why. It may seem obvious but people need to know what actions they should take. Whether it’s downloading a file, purchasing your product, or signing up for a free trial, make it obvious and visually prominent on your site. Try using different styles of buttons or highlighted links to see which ones work best for your customers.

Keep It Simple

Website visitors are often bombarded with information, whether advertisements, videos, pop-ups, or text. While it may be tempting to include as much information as possible on your website, it’s important to keep things simple. Too much information can overwhelm users and cause them to leave your site without taking any action. Instead, focus on providing just enough information to give users a clear idea of what your website is about. Then, provide easy-to-use navigation so that users can quickly find the information they’re looking for. By keeping things simple, you’ll improve the chances that users will stay on your site and take the action you want them to take.

By following these website design tips, you can create a more engaging website that will capture the attention of your visitors and encourage them to take action. By including multimedia content, using social media, and ensuring your website is easy to navigate, you can improve the user experience and ensure that your website is more effective. Keep these tips in mind as you design your website, and you’ll be on your way to creating a successful online presence. 

For more information on our website design services, contact us at Unwired Web Solutions today!