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Archives for September 2022

Why Competitor Analysis Is Important

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If SEO competitor analysis is not a part of your business routine, it’s about time you made it one. Competitor analysis is precisely what it sounds like — the strategic assessment of competitors’ strengths and weaknesses in comparison with your own. A comprehensive competitor analysis can reveal insight into everything from competitors’ products and sales to marketing and retention tactics. How, though, can such insight prove useful to you? Though there are several ways, there are two benefits that are more noteworthy than others.

Competitor Analysis for SEO Helps Enhance Your Own Business Strategy

The foremost reason that competitor analysis SEO is beneficial for your brand is that it can provide the insight you need to advise your overall SEO strategy. By conducting an SEO analysis of your competitors, you can identify what your competitors are doing right versus what they are doing wrong.

For instance, if a competitor’s FAQ page frequently outperforms yours, a deep dive can reveal why. Maybe it categorizes its questions and divides them among topic pages instead of lumping them onto a single page. Maybe its FAQ page is easily navigable while yours is hard to find. Whatever the reason, even the briefest of assessments can reveal differences and, in the process, provide insight into what you can be doing better.

Some other ways a competitor analysis can advise your SEO strategy are as follows:

  • Reveal how competitors talk about their products versus how you do
  • Divulge competitors’ marketing channels versus your own
  • Identify ways your offerings differ from competitors (i.e., reveal your value proposition)
  • Show where your competitors fall short in terms of what you offer and what your audience expects
  • Glean insight into how consumers feel about competitors’ offerings versus how they feel about yours

Ultimately, a competitor analysis can provide a benchmark for your own efforts and goals for success.

Out-Do Your Competition

When you use the data you glean from an SEO competitor analysis to inform your own marketing strategies, you can create robust strategies that far outpace those your competitors have in place. This is because your insight allows you to build systems that combine the best of your strategies and those of your competitors–and negate the worst of them. To really make the most of your efforts, though, ask yourself the following questions:

  • What content do their customers engage well with? Do competitors’ customers consume eBooks, whitepapers and podcasts while you’re still creating short-form blogs and sending out email newsletters? What type of content performs best on both your site and the sites of your competitors? If you notice that, say, listicles and how-tos, receive the most likes and shares, consider increasing the number of blogs you create in these formats.
  • Do they use social media? If your competitors are on social media, what channels do they use? Which channels see the most actions? In addition to identifying the channels used by your competitors, analyze which types of posts see the most and least success. Also, look into whether they use paid advertisements or if they rely on organic traffic.
  • Are their products the same or similar to yours? Finally, explore ways in which the competition’s products are similar to and differ from yours. What features do customers seem to value? Which could they do without? What do they like/dislike about your products versus competitors’ offerings?

Performing a competitor analysis without knowing what exactly you are looking for can prove both difficult and futile. To make the most of your efforts, retain the help of professionals who specialize in competitor analysis for SEO. At Unwired Web Solutions, we provide and execute the types of SEO strategies that help businesses grow. To learn more about how our services can benefit you, contact our team today.

Tips on How to Create a SEO-Friendly FAQ Page

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Your website may be chock full of valuable information, and you may have optimized it for maximum SEO performance, but that doesn’t mean that it couldn’t benefit from a comprehensive FAQ page. A well-thought-out FAQ page provides ample opportunity to boost your SEO performance and drive more traffic to your website. It does this in several ways:

  • It gives you the chance to target highly specific, long-tail keywords.
  • It gives you the chance to address users’ specific questions and concerns.
  • It gives you another page on which to add back-end SEO.
  • It grants you the opportunity to build trust with your audience.

That said, FAQ SEO is not a given. To realize the full benefits of an FAQ page, you must build a page that provides real value to your existing and potential customers. Though not an exhaustive list, check out a few ways to begin doing just that.

1.    Include the Most Frequently Asked Questions

Though it seems like a no-brainer to include your customers’ most frequently asked questions on your FAQ page, many companies tend to include inquiries they believe are relevant but are, in fact, not. To build a relevant, valuable and SEO-friendly FAQ page, tap into all your resources to determine what questions your customers and prospective customers actually have. Some resources that may prove useful are as follows:

  • Your audience
  • Internal team members
  • Your email logs, chat logs and site search data
  • Competitors’ FAQ pages
  • Quora, Reddit and other Q&A forums
  • Google Search
  • People Also Ask search results

From each of these resources, you should be able to build a comprehensive FAQ page that provides real value to your users and, at the same time, elevates your SEO efforts.

2.    Provide Clear and Concise Answers

Though the questions themselves serve as long-tail keywords, they alone are not enough to drive sustainable results. You must accompany each question with well-thought-out and accurate answers. Moreover, your answers must be concise. If your users wanted lengthy responses, they would turn to your blog. Searchers who click on FAQ pages, however, want brief yet thorough information.

To provide the kind of answers your users are looking for, pull from your existing resources. Use content from your website to guide your responses but be sure to rephrase it to avoid duplication dings. Recruit other members of your team to help build replies and, again, refer to competitors’ pages.

Finally, try to keep each response limited to two to three sentences. For users who desire more in-depth information on any given topic, use internal links to redirect them to other pages of your website.

3.    Format Your SEO FAQ Page for Optimal User Experience

Though the relevance of your inquiries and the accuracy of your replies will serve as the basis of your FAQ SEO efforts, it’s important to not overlook the user experience. Not only do you want to make it easy for site users to find the information they seek but also, you want to do everything in your power to keep them on your site — and, more specifically, each page — for as long as possible. You can accomplish these objectives by using a clean, clutter-free design, dividing questions into categories, incorporating a search bar and using visuals where applicable.

4.    Use Meta Descriptions

Finally, don’t forget to take advantage of your meta descriptions. Meta descriptions and title tags play a crucial role in helping both users and search engines understand what your pages are about. They also serve as prime opportunities to further optimize pages with keywords. Whether you use one FAQ page or several, don’t overlook your title tags and meta descriptions.

Building an SEO-friendly FAQ page is easier said than done. To make the most out of your FAQ SEO, partner with content creation and optimization experts who can help streamline your efforts to online success. See what the team at Unwired Web Solutions can do for you.

Is SEO Worth It For Small Businesses?

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4 Reasons To Consider SEO Services for Your Small Business 

When you own a small business, drawing customers to your website and turning casual browsers into loyal customers is often a challenge, especially when you first start out and want to grow your business quickly. Effective search engine optimization can help you find people who may be interested in what your business has to offer, but with mobile apps and targeted social media ads, you may wonder if SEO for small business ventures can help boost your sales conversion rates. At Unwired Web Solutions, we can show you that optimization still has many advantages that may give you an edge in a market filled with competition.

1. Targeted Searches Reach Those Ready To Buy

Many individuals who use search engines to find a certain product or service are usually ready to spend money, and this is where SEO services for small business owners can help you increase your conversion rate. Using an optimization service can make your business website more visible, an important factor in a market where new small businesses and sales-based websites open almost every day.

The specifics of keyword optimization can reach those who want to buy a product after comparing company reviews and prices. For example, if you own a company that sells organic pet food, proper SEO keyword optimization can help your website rank high on search engine query results when potential customers search “organic food for pets” or “organic dog food.” This can increase your sales rate when customers who are ready to buy a product arrive at your site.

2. Ranking Increase Equals More Traffic 

You may have concerns about the cost of SEO, but the investment can pay off once your ranking increases. As your website climbs in search engine results, it becomes more visible to individuals interested in what you have to offer. Over time, using affordable SEO services for small business sales can become a powerful tool for you as a business owner, as increasing profits is a vital part of growing your company and for long-term stability as well.

Once your website ranks higher in search engine query results, the traffic SEO optimization provides can also offer free advertising and traffic from those who heard about your company from others who visited your site or who posted your website’s URL in a social media post. This type of traffic can be highly valuable, especially if your aim is to increase your conversion rate.

3. Increased Traffic May Raise Conversions 

Making conversions is the process of converting potential customers into those who make a purchase on your site. Targeted ads online or social media posts can accomplish this; however, with proper SEO optimization, potential customers searching for a specific product are more likely to visit your site when it ranks high in a query result.

Making conversions is often the most challenging aspect of running a successful small business, but the best SEO companies for small business services can increase traffic to your website and create a loyal customer base that makes repeat purchases. These customers can be essential to your business, especially during the first year when you will likely work to make a name for yourself.

4. Fewer Worries About SEO Rules 

Do-it-yourself SEO is usually a difficult road to navigate, especially if this is your first small business venture. There are rules and regulations regarding SEO usage, and many search engines may penalize you for errors such as repetitive or poor content and broken links. This can cause your ranking to fall significantly and have a negative effect on not only your conversation rates and sales but the future success of your business overall.

SEO for your small business does not have to complicate daily operations. Contact us at Unwired Web Solutions today for all your search engine optimization needs and grow your business with confidence.

Choose the Right Digital Marketing Agency With These Tips

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How To Choose a Digital Marketing Agency

Marketing is an important part of every business. However, many business owners are unaware of the ways that they can improve their marketing platforms and attract new customers. One way to get a head start is by consulting with a digital marketing company. A digital marketing company is a business that employs professionals who can guide others through the process of search engine optimization, social media advertising, email campaigns, and more. Here are some questions to ask yourself in order to help you choose a quality Canadian digital marketing agency.

Does the Company Have a Good Portfolio?

Companies that are going through the process of hiring marketers often learn about their prospects via word of mouth. In order to build up a good reputation among clients, a marketing agency should have a strong portfolio with clients who can say good things about the agency. While it may not necessarily be a bad thing if you cannot find a list of an agency’s past or current clients, it is better if you are able to do so. This way, you know for sure that there are businesses out there that can vouch for a digital marketing agency in Cambridge.

Do They Employ Experienced People? 

If you are new to the world of digital marketing, it is greatly beneficial to work with someone who is familiar with the industry. Being situated in a larger city, a digital marketing agency in London, Ontario is likely to attract many talented employees. However, with the rise in remote work, it is also very likely that firms in smaller towns will also employ experienced professionals who can assist you with the same amount of knowledge as someone working at a larger agency.

Because of this, it is necessary to get to know who works at each digital marketing company that you are considering working with. LinkedIn and other social media platforms are good ways to familiarize yourself with a business. In addition to seeing whether their employees have experience in the field, you can assess whether or not they have the skills and knowledge to assist you with your particular advertisement needs.

How Does Their Website Look? 

A large part of digital marketing consists of having a website that customers can easily navigate and want to visit time and time again. While there are many good companies that have subpar websites, when one of the products of the company is creating an online presence for other businesses, it is extremely important that they excel in website design themselves. A low-quality website may be a sign that they are understaffed or employ people who are less proficient at creating an engaging and easy-to-use platform. In these cases, it is best if you search for other candidates to do the job of assisting you with digital marketing.

Can You Reach the Company Easily? 

Some companies make lots of promises regarding what they can do for you but then neglect to answer questions and address client concerns. An important part of finding a good digital marketing agency is making sure that you can easily communicate with those overseeing your project. If a company is difficult to reach, that may be a sign that its clients are not its first priority.

If you have been going at it alone and feel that you are not attracting as many customers as you would like, consider consulting with a Canadian digital marketing agency. One such company is Unwired Web Solutions, and we would be more than happy to assist you with web design, search engine optimization, social media marketing, and more. Give us a call today to learn about how we can make your business even better.