Content Management System Archives - Unwired Web Solutions

August 22, 2022 by David Henderson

4 Essential Ingredients for a Successful Website

Building and maintaining a website can be challenging to do if you are not aware of what makes a successful website. Websites are much more sophisticated than they were just a few years ago. The Google algorithm keeps updating to help users get the information they want quickly. Laying a good foundation with your website now can help you keep up with the bots and how consumers are searching differently. Here are four ways UWS can help you stand out among your competitors with content optimization services in Canada.

1. Design and Easy Navigation

An often-overlooked aspect of a website is its design and navigation path. You want your website to be attractive and inviting, kind of like your front door. When customers enter your site, they need to be able to get what they want quickly. The links should be easy to follow, to see where each link leads. The links should also set your customers up through your sales funnel. There’s no point in directing a customer to buy an item if they’re still gathering information. You have to lead them through the sales journey. Navigation is key to a successful website.

2. High Quality, Relevant and Engaging Content

There’s a good reason content is considered king. Customers want relevant content that keeps them interested. Search analytics notice when customers spend time consuming content on your website. You get ranked higher. When you invest in high-quality content, it makes customers stay on your site to see what else you have to offer. This product content optimization adds to your bottom line.

3. SEO Keywords to Get Noticed By Google

It used to be thought that “if you build it, they will come,” but search is changing. Google uses keywords to index sites and ranks your pages in search. Your content might be excellent, but if Google can’t determine what your page is about, it will be difficult to index. If no one comes to your website, what’s the point?

WSI uses deep research to find the most relevant keywords for your business. We build those into your content to help drive traffic to your business. We also look at your competitors, to see what keywords they’re ranking for. This information can help rank your site higher in local and global searches without spending all your budget on digital marketing.

4. Blog and Social Media Presence

Search engines like new content. Blogs are a great way to update your site with new information and to link back to evergreen content on your site that already ranks high. This helps the bots index your site and learn how to navigate your site to rank in search. Users like new information about your product, services and brand. It’s another way to break down your story into bite-size parts to get your message across.

Social media can’t be ignored as part of your website strategy. Promoting your website on social media can drive traffic to your site to build your customer base. With so many different platforms, it can be hard to decide where to start. The WSI team can help you analyze your customer lists by demographics and find out where they hang out on social media. You don’t have to be active on dozens of social media platforms, just one or two to start to gain a following. Once you’re established, you can always add another one. The important thing is to have a way to connect with your audience.

Professional Online Marketing Support

WSI understands that there is a lot that goes into a successful website. We can help you bring all the parts together to create a harmonious symphony that gets an audience. Contact us for more information.

October 22, 2021 by David Henderson

WordPress is a great platform to host a website. But from time to time, these websites can be slowed to a snail’s pace. Many times the speed of your website is slowing down due to plugins, So it is essential to figure out which ones are causing your site harm.

At Unwired Web Solutions our team of experts offer a selection of services from creating a content management system for small business to figuring out which plugin is slowing your WordPress site. No matter what your needs are for your business, our team is here to help.

Slow Site

Not only is a slow site annoying for your customers, but Google is also watching how fast your site runs and is ranking you according to your speed. When your business relies on the Internet, you cannot afford to ignore site speed issues. Experts believe that each time your website fails to load slower than three-second timeframe you risk losing a customer. Slow load time is one of the major contributors to site abandonment.

It is vital to monitor your site speed regularly to eliminate issues that could be slowing it down. When you use WordPress it is even more important as it relies on plugins to improve functionality and boost the user experience.

Don’t shy away from plugins simply because they could slow down your site. It is just essential that you identify which plugins may be the culprits of a decrease in speed in your website. While staying on top of these things can be tricky, our experts at Unwired Web Solutions are here to help.

Quantity or Quality?

You may assume that is the quantity of plugins that you have for your site that will slow it down; however, this is not always true. According to WordPress experts, it is common for business websites to have around 20 to 30 plugins installed, and for larger business sites it can quite easily reach 50 to 60 plugins.

With these websites regularly having a large number of plugins it stands to reason that it’s not the quantity that can cause the most damage to your site speed. It is truly about the quality of the plugins that are the real issue.

Always make sure you opt for plugins that are made by professionals and have a good reputation with great reviews. These plugins should follow WordPress coding standards and should not negatively impact your site speed or performance.

Regularly Check Speed and Performance

By regularly checking the speed and performance of your WordPress website you can be sure your customers are not being turned away because they are waiting too long for your page to load. Google offers an easy and simple way to check your site speed. Their page speed insights tool is free to use by simply entering your URL and letting it do the work analyzing your site.

If you do find that your site has dramatically slowed, chances are that it’s because of a rogue problem plugin. Our experts at Unwired Web Solutions can help find the plugin that may be causing the problems and help to get your site back up to speed. Contact us today to find out more about our WordPress services. We also offer various other services such as content management systems for small businesses, local SEO, website design, social media marketing, and more!

September 23, 2021 by David Henderson

Being able to update quickly, add, and improve your website is vital for maintaining your business. This is where a content management system for small business can come in handy. As content is at the heart of any business marketing strategy, it is what puts you in front of your audience, gets leads, and converts those leads into customers.

Many people shy away from creating their own websites because of complex coding. But in today’s world, content management systems are making it easier for everyone to have an online presence. A CMS is a software that handles all the back-end coding for a website and creates templates making it easy for business owners to add words, buttons, images, and more.

Why You Need a CMS

CMS is necessary to run their online business for most people because many don’t know how to code. Without back-end coding knowledge, it is almost impossible to have an attractive and professional website that includes up-to-date information and is dynamic. But with a CMS, you can create a website to market your business to attract visitors, convert them into leads, and keep them coming back.

By utilizing a CMS, you can make quick, easy updates to remain an effective and trustworthy communication channel between you and your customers. Updating content is quick and easy with the right CMS.

In addition to updating content, a CMS can help you add new content quickly and easily. By regularly publishing relevant, engaging, and informative content related to your industry, you can help boost your site in rankings and entice more potential customers to come to your site.

When creating a blog, each post is a new page for your website, but with a CMS, you don’t have to build a new page every time. You can simply populate a template and easily produce search engine optimized posts.

Maintain Consistency

A CMS can allow you to maintain consistency across your website, which is crucial for gaining the trust of your customers. When building a brand, it should be kept consistent, and a CMS allows you to update all pages at one time. For example, when branding your business with a colour and font, a CMS will allow you to apply one setting change that will update across all pages.

Not All Created Equal

When searching for a content management system for small business, it is vital to understand its features to know it can handle everything you might need. Some of the most important elements to consider are:

Flexibility
Customization
Ease of Editing
Level of Support
Level of Search Engine Optimization

By getting everything you need in a CMS, you will be able to run your own website the way you envision. Many web designers create websites for businesses but don’t make it easy to be updated regularly.

Where to Find CMS Options

One of the most common ways to find a CMS is through a company that designs websites. If you are currently working with a web designer, chances are they can recommend a CMS that may work for you. It is essential to take the time to go through the features that you’re looking for and make sure it suits your business needs.

Our experts at Unwired Web Solutions can help choose the right CMS for your small business. Contact us today for more information on content management systems and how our team can set one up to help grow your business online.

July 30, 2020 by David Henderson

Running a business is hard enough even when simply focusing on the daily operations, but running a company in conjunction with a successful website creates many obstacles in the fight to remain relevant. A content management system can help reduce the headache of publishing and editing content, but it still requires discipline and upkeep from you or the IT department. To understand why you need a content management system, you need first to learn the importance of original content.

The Importance of Regularly Published and Relevant Content

Before even getting into the technical expectations of Google search rankings, it is necessary to understand the importance of content to your consumers. Whether your company is a small or large operation, your customers are essential for profits. You need to keep clients engaged in your activities through not only services and promotions but useful insights into the uses of your products. However, beyond your products, you want to contribute to your customer’s lives, making your business a vital addition. Providing relevant and frequently published content is an excellent way to establish customer loyalty above all else.

Using Strategies To Achieve Google Success

There was a time when all a business had to do was publish and spin content to several hundred platforms. Google analytics has improved since then, so to stay relevant, now you need to build a portfolio of high-quality material and backlinks. You want to ensure that your content is always being updated, so your company remains current. If you manage to build such a portfolio, then you will be rewarded through improved rankings in the search engines.

Why Originality Matters

Creating new content matters more than you may think. The more consistently you produce content, the more Google crawls your webpage. If your content is relevant and shows good consumer interaction with appropriate keywords, then Google and other search engines will presume you are an authority on those topics. However, be original in your content design. If Google suspects plagiarism, then your overall rankings could take a significant hit.

The Necessity and Advantages of a Content Management System

A content management system is more than an organizational tool. A CMS gives you ownership over your content portfolio, which improves the ease and efficiency of editing and uploading. When your content is accessible, you can streamline development across several user accounts and ensure that deadlines are adhered to.

Beyond the ease of editing and scheduling, a content management system allows you to eliminate redundancies and improve the flow of work. You can provide different levels of permissions, ensuring access to many writers and programmers.

Site maintenance becomes a breeze with CMS software. The underlying structure of your site is the same across all pages, making maintenance easy, even for those who are less technically literate.

Beyond the ease of access and maintenance, the primary advantage of CMS is the ability to manage and organize content. Anyone with any social media profile knows how permanent digital information can be. Still, a CMS setup makes it easy for companies to add or remove content from their website, helping a business remain relevant by quickly eliminating out-of-date information.

Finally, a system for content management is designed to improve your business. Through relevant and predictable publications, your company can experience more traffic, more leads, and more sales, but that all begins with the right content partner.

If you are interested in content management systems or if you would like to discuss the benefits of such a system further, contact Unwired Web Solutions and speak to a representative. Every business deserves an opportunity to thrive in the digital landscape. Stop just chasing potential and establish a system to help you achieve it.