Content Marketing Archives - Page 3 of 5

December 22, 2021 by David Henderson

In content marketing, images are vital. Adding visuals to practical, well-researched content can help to resonate with your audience over time. They don’t just stand out at first sight; they are also easier to remember. But it isn’t just the images themselves that help your page stand out, image optimization for SEO must also be implemented to help your site gain the ranking it deserves.

Eye-catching visuals can help the reader to focus and get a better idea of what a message is genuinely trying to say. They can give a better understanding of the message but can also explain easier and faster to some rather than just a cluster of written words.

Plan Your Content

When creating content for your site, always start by planning the content with its messaging, audience, and goals in mind. This thought process should include some compelling visual content. From the very beginning, you should consider what type of images, infographics, or other rich media could be added to the content to enhance its messaging.

Web content containing visuals has been shown to perform approximately 94% better than content with no visuals. Email marketing campaigns are no exception, and any emails that include images have a higher click-through rate compared to campaigns that have no visuals.

Image Optimization for SEO

It is not only important to have the images in your content, but they must be optimized for SEO. Image optimization is considered as an integral element in SEO optimization. It is essential to optimize the image for a better user experience and is also needed for search engines.

Images can give search engines important contextual information and speed up page loading, increasing user engagement and search engine rankings. It is vital first to understand the basics of image optimization before attempting optimization.

What Is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in size, format, and resolution required for the channel. It also includes accurately labeling images so search engine crawlers can read them and understand page context.

File names for your images are extremely important and should be chosen even before uploading them onto your page. Before uploading, name the file with relevant, descriptive keywords to get the most SEO power. Use target keywords at the beginning of the name and separate them out with hyphens.

Alt tags are essential in the world of SEO. Without properly labelled alt tags, search engine crawlers can’t accurately index your image content. Provide more detail in the alt image than you would in the title, and aim for 10 -15 words that convey something about the image.

Images That Please Your Audience

In today’s digital climate, customers are more likely to be quickly captivated by an image than just words on a page. The trend of images within content is unlikely to change anytime soon. With the dramatic shift in content preferences with the growth of faster phones, faster internet connections, better picture quality, and more, it is critical to have visuals that will please your audience. Unwired Web Solutions can help to make sure all images on your website are up-to-date and have the proper SEO to accompany them.

As an SEO company in Kitchener, we understand the needs of our local clients. As a local business, appealing to the community is important for your success. Let our team help with your content needs that can help drive more customers and sales your way. Contact us today!

December 7, 2021 by David Henderson

When it comes to selling your products online, the eCommerce industry has developed high standards. Whether you’re selling through a Google shopping product listing ad, an Instagram ad, or another site, you always need to provide accurate and up-to-date content. Making the most out of your revenue potential means your product data needs to be complete and informative as possible.

Product content optimization is anything that improves the product attributes in a feed to ensure you are producing high-end content for your sales channels. It not only helps drive SEO, but it also helps to build trust in your brand. Your content is unlikely to be found by your audience without content marketing optimization. Search engines, people, and potential customers can only find you when you rank well on search engine results pages.

Why Is It So Important?

In eCommerce, your business will be competing against product listings from thousands of different online merchants, and each sales channel only accepts products that meet the basic feed requirements. So, choosing not to optimize your product content means possibly missing out on thousands of sales.

Content optimization is part of every successful content marketing strategy. When you get your optimization right, your whole marketing function will be successful. Content optimization involves ensuring that the content is technically built, so it reaches the largest audience possible. Optimization means including relevant keywords, meta and title tags, links, headers and subheaders, calls to action, image sizes, and many other factors.

Consistency in product content is vital to a business brand. For example, suppose you display one set of information in a Facebook ad and an entirely different set on your phone website. In that case, you are guaranteed to gain a bad reputation and lose potential sales. Your content across all channels should be consistent, correct, and accurate, improving the overall shopping experience.

Feed Management Tool

Sometimes algorithms and requirements for optimization change, so it is important to be able to change all of your product listings easily. In some cases, it may be possible to carry out manual optimization of product content without help. However, for those who have many listings, a feed management tool may be helpful. This software can let you apply changes and alterations to hundreds or thousands of products all at once.

For content optimization services in Canada, contact Unwired Web Solutions. Our experts can help to ensure your content marketing strategy is up to date, including your product listings. We understand the importance of optimization for products and ensure you are not leaving any sales behind. For more information on product content optimization, contact our team today!

November 24, 2021 by David Henderson

The future of content marketing is already here, so it is vital to learn how it may impact your marketing strategy. Many businesses are still cranking out 500-word blog posts, but in many marketing circles for the past few years, the talk has been about how this will no longer be enough to get you on the first page of Google. It’s time for marketers and businesses to think about what the true state of optimized content marketing truly is.

This doesn’t mean content marketing is dead; it just means businesses need to start looking at the purpose of content marketing and understand how to use it beyond keywords and 500-word blog posts.

Build Trust

Content marketing has always been a great way to build trust with prospective customers and move them into sales funnels. While many people only think of blogs as content marketing, it was not invented solely for the Internet. It has existed for hundreds of years. Brands such as Betty Crocker had made fortunes using content marketing long before the first blog was ever invented. Content marketing can be direct mail, brochures, videos, and more. It is essentially a way of getting content out to consumers.

Find More Creative Ways to Reach Consumers

Recently, many marketers have gotten complacent and act as if Google will always drive organic traffic to websites if a few simple practices are followed. However, those days are long gone, and marketers need to find more creative content marketing methods.

While blogs can still be a powerful way to build a business, it now takes much longer to see a return on investment than in previous years. Marketing experts agree that blog posts need to be more detailed and longer than previously required. Blog content should now be between 2000 to 10,000 words long. Although these are much more expensive to produce, they can provide a much higher return on investment than short blog posts if used wisely.

How Your Content Strategy Needs to Change

Chances are, whatever you are writing about, someone has already posted something about it. With so much information available on the Internet, your content can easily get lost amongst the crowds. In today’s fast-changing world, your content needs to be something original and unique to be recognized.

Sharing life experiences and tying those experiences into your content can help your site rank better. By ditching the generic posts and writing more about your own experiences, they will become unique and popular. Whether your content is based on a personal experience or is data that people haven’t seen before, posts that are unique and can only be written by you will perform the best.

In other words, being original will get you noticed not just by Google but by people. This fresh quality content for your website can be a considerable investment, but experts urge that it’s worth it. By providing an original perspective, you will create a niche that your potential customers will be more willing to share on social media, giving you more exposure.

Some Still Do Well

Some businesses may still do well with generic content. However, their content is usually older, so they were one of the first to cover the topic, or they have high authority. Companies with high authority simply rank because they have lots of brand queries, social shares, and backlinks. It is vital for small businesses that cannot rely on high authority to have an up-to-date optimized content marketing strategy.

Content marketing is designed to show your audience what you can do and provide an entrance into your sales funnel. If your content only generates views, likes, and shares, you may be doing it wrong. Effective content marketing should collect contact information from your customers and generate email list signups. For help with your content marketing strategies, contact Unwired Web Solutions today.

September 29, 2021 by David Henderson

Optimized content marketing is about making your content as useful, easy to find, and easy to read as much as possible. But, like clothes, content marketing isn’t one size fits all. Just as you should wear clothes that fit the appropriate situation, all content should fit the audience you are trying to appeal to.

The 5 Audiences

There are five primary audiences that your content should be optimized for. These include:

Customers
Social Media
Search
Influencers
Your business

By transforming your content to appeal to these five target audiences, you can improve your distribution results. Optimized content stands can easily stand out to your audience because you’ve tailored it to be contextually relevant to them.

Customers

Keeping your content relevant to customers, it should be easy to read and not too challenging to consume. The best place to start is by creating marketing personas to determine your audience’s needs and wants. Start by adding an attractive title followed by an enticing image to stop readers. People see pictures 60,000 times faster than text, so it is vital to get the photo right. Think about your customer reading this content and use legible fonts, 12 point type or larger, and select an easy colour on the eyes.

Social Media

Integrate social sharing into your content by adding buttons for social media platforms your audience can easily use. Make photos pinnable for Pinterest, and incorporate reformatted text for Twitter. Think about each platform and how your content will be shared. Many experts suggest focusing on social media sharing in the first three days post-publication.

One area that many businesses overlook is the comment section on social media. Reward people who engage by responding to each and every comment. This will build relationships with your customers and show that you are a reliable, professional business.

By creating content that can transform across each social media platform, your customers will appreciate the ease and quality of the content you are providing.

Search

All content should be developed with SEO in mind. In creating content for your website, it should include keywords that will help you rank in Google when people search for what your business offers. Content should also include links to credible outside sources to increase trustworthiness.

Images should also be optimized with alt tags. Your site will gain a better ranking by describing the image for search engines and visually impaired visitors.

Influencers

A relatively new idea in digital marketing, influencers can help you advertise your business. By referencing specific thought leaders in your content, you can add credibility to your brand. Bringing influencers to your business can help distribute your content across multiple platforms.

Your Business

Don’t overlook the optimization of content to ensure visitors engage with your brand. Include a relevant call to action on each page to make it easier for your customers to know what the next step should be. Adding links to relevant products where appropriate can help customers shop easier. You can also keep up your customer’s purchasing power by adding bestsellers into the right-hand column of your site.

You must make it easy for your readers to contact you by including your physical address, phone number, and email on every page. Having a separate contact us page is also highly recommended.

Take All Audiences into Consideration

Successful, optimized content marketing should consider all audiences. For more information on content marketing, contact our experts today. At Unwired Web Solutions, we understand the complexities of reaching your target audience through content.

September 3, 2021 by David Henderson

Content marketing services of Canada experts believe that content marketing has continued to grow in popularity and effectiveness with over 70% of marketers worldwide. Content can have a tremendous impact on the consumer, helping to educate, inform, and entertain as it drives sales. As meaningful content continues to become important in eCommerce, marketing specialists continue to come up with unique ways to intertwine the two.

While commerce and content may sound like separate items, it is crucial that they work together and are held on one single platform to deliver consistent results. Content marketing is the process of creating and sharing information to attract an audience. By making content available in the same space as the commerce, consumers can easily view products and find your information all in one location.

Shopping Habits Evolving

Consumer shopping habits are constantly evolving, and more than ever, they want to get to know their brand and do their research before purchasing a service or item. Brands are no longer competing based on price alone, as competition now also relies on their relationships with their customers. This means a brand must connect with its customers on all levels, including social media, through content and through interactive customer support.

It is no surprise that the brands that engage with their customers have seen a considerable rise in popularity in recent years. Marketing experts agree that the brands who connect with their customers and build loyal relationships through content will win in the end.

Different Types of Content

Content in commerce can include blog pages, social media posts, and even information directly on product pages. This is an excellent way to differentiate products or services from the competition. But, detailed stories and descriptions about a product are no longer enough. Content such as demonstration videos, unboxing of the product, and even short case studies of the product itself will help connect with the consumer. The more unique information you can provide your consumers, the better.

By providing content around the industry you serve, your customers will get to know you as a source of knowledge and insight. This will not only build trust in your consumer, but it will give you a chance to gather customer data such as phone numbers and emails in exchange for helpful content. Having reliable content full of rich information will also help ensure that your consumers share this information, thus sharing your company info. Ultimately your customers will be doing your advertising for you!

Consistency is the Key

Content marketing needs to be concise and consistent. This means you must never stop publishing. Choose how many times you will publish each week and keep it consistent if you have a blog. Your consumers will come to know when to look for new updated information from you.

Be sure to keep your content not only educational but also fun. Content marketing is vast and can include blogs, podcasts, videos, quizzes, and much more. By incorporating various types of content marketing, you can keep your customer interested longer and create interaction.

At Unwired Web Solutions, our Canadian content marketing services can help with creating high-quality, consistent content that will keep your customers engaged. Contact us today to hear more about our services and how we combine SEO practices with content to help your site rise in ranking.