Digital Marketing Archives - Unwired Web Solutions

July 18, 2023 by David Henderson

Most business owners understand that SEO refers to Search Engine Optimization and that it helps websites and brands find an audience. Local SEO strategies take typical SEO to another level with hyper-focused geographical targeting.

Local SEO or Map SEO is about focusing on your brand’s direct, real-world market. For example, the strategies help your business show up on results for “near me” keywords and searches. For example, if you own a salon, you want it to appear when someone searches for “salons near me”; local SEO helps with that.

5 Benefits of Local SEO

Local SEO is pivotal to local business success. While having a neighbourhood presence helps maintain a stable supply of customers, you need to publicize your company for growth and further profitability.

While it is easy to overlook the benefits of local SEO, especially if a company prides itself on low-technology interference. Avoiding the marketing benefits of local SEO is a mistake for small businesses.

There are many benefits for small and large businesses to using local SEO. Business owners should be aware of its top five advantages.

1. Local Reviews

One of the primary focuses of SEO services for local businesses is collecting and encouraging local reviews. Local reviews not only help to bolster performance in search engine rankings, but they are also a way to reach your target audience.

When people look for reviews of local businesses, they prefer to offer their patronage to brands that already possess local appeal. Local reviews represent your real-world geographic audience, which is beneficial to other curious locals and your future marketing efforts.

2. Business Growth

Focusing on local SEO strategies aims to promote your business within a specific geographic region. Targeted promotion should bolster business growth and profitability in the area.

Through targeted campaigns, SEO services help the local community see your business and brand. The efforts can help highlight businesses that get washed out in the strip mall fatigue of the suburbs and city.

3. Better Conversion Rates

Strategies for local SEO optimization also help promote the online efforts of a business. For example, most companies today invest in websites and social media. Local SEO strategies can highlight a brand’s online presence to the local community, helping it take full advantage of a service. For example, local restaurant business pages can include digital menus or online ordering options.

4. Beat Competition

Business is all about beating or outperforming the competition. If you own a restaurant or small retail operation, you want consumers to visit your establishment more than other local small businesses. Local SEO can give you a competitive advantage, especially over small business owners who have yet to capitalize on SEO strategies.

Combining traditional and digital marketing strategies means capitalizing on the best of both worlds. There is value in utilizing each marketing strategy.

5. Enhanced Traffic

Traffic is the key to any successful business. The more people you get looking at your service, the more potential customers or clients you have. Local SEO focuses not only on a target geographic region but also on enhancing the quality of the traffic visiting your business and site.

Nearly 50% of all Google searches request local information. By focusing advertising and marketing efforts locally, you improve the quality of your website and business visitors.

SEO Services for Local Businesses

Are you ready to take your business to the next level and embrace digital marketing and SEO efforts? If so, you can contact Unwired Web Solutions to discuss local SEO strategies and other digital marketing efforts. The company can help you with everything, from website design to content creation and SEO.

February 3, 2023 by David Henderson

Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.

The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.

The Importance of Adaptation

AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.

The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.

Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.

AI’s Place in Digital Marketing

SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.

Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.

Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:

Keyword research
Voice search
Traffic and website analytics
Content creation

Content Creation and Keyword Analysis

Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.

A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.

If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.

AI as an Analytic Powerhouse

If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.

AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.

The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.

Unwired Web Solutions and AI Integration

As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.

January 30, 2023 by David Henderson

A content workflow is a progression from ideation to generation to publication and beyond. Every business must manage a content strategy to remain relevant in the digital age. Consumers expect companies to contribute meaningfully to their lives through products or provided services and information.

A business that effectively manages its workflow and creates relevant content, distributing it on various media channels important to its target consumer, will maximize scalability and, in effect, profitability. However, not all content creation is about sales conversions. Other goals include brand awareness, consumer engagement, and brand authority.

A business can achieve many things when it improves its workflow. It can also experience many benefits when partnering with an experienced content and marketing expert.

The Benefits of Improved Workflow

There is nothing wrong with a business owner admitting they know little about workflow balances and key performance indicators for content strategies. The problem exists with owners who ignore their lack of knowledge to the detriment of their business.

An experienced digital marketing company, such as Unwired Web Solutions, is more than capable of handling content creation, strategy, and workflows. With an expert managing a company’s content workflows, owners and operators will experience many benefits, not the least of which is more time to deal with day-to-day operations.

1. Organization

When a business tries to manage its content workflows, it tends to lose sight of operations, especially smaller businesses. Content creation and management are time-consuming. If a company cannot afford to hire a dedicated and knowledgeable in-house staff, it will struggle to balance fundamental business operations and digital marketing tasks.

Working with a digital marketing agency relieves some of the organizational pressure. Business owners can focus on in-house operations, and the outsourced team can concentrate on content workflows, ensuring a company never falls behind in either department.

2. Consistency

The key to content workflow management is consistency. In a world where content is king, a business cannot afford to let its brand become irrelevant.

If a company wants to remain relevant, it must continually publish new and relevant content. However, it is not enough to publish content; a business must also create hyper-focused content for its specific consumer market.

Unwired Web Solutions is a research powerhouse and can review a company’s performance history to uncover key demographics and consumer data. Understanding the target consumer helps it create relevant, consistent content. Also, knowing the consumer will help ensure UWS publishes on appropriate media channels for the best ROI.

3. Accountability

Developing a content workflow and strategy also means creating and sticking to a publishing and development schedule. Any business owner knows that schedules and deadlines improve accountability.

While a company may struggle to implement content creation into its operation, UWS can take over the role to ensure the business publishes consistent and relevant content to various media channels. Adhering to a schedule is vital to brand awareness, website traffic, and sales conversions.

4. Profitability

The primary objective of any content workflow is profitability. A content creation strategy always contributes to revenue, whether through direct sales or brand awareness.

A business must consider the goals of specific campaigns, however, and the metrics must be essential to measuring success. UWS understands the significance of KPI metrics. It ensures a business is aware of all crucial analytics, including numbers related to goals like brand awareness and web traffic.

The Unwired Web Solutions Model

Content strategy is a vital business asset, but it is challenging for most small business owners to manage in-house. Unwired Web Solutions offer an affordable outsourced solution to content workflows. If you are interested in what UWS has to offer, contact its team for more information.

December 19, 2022 by David Henderson

Learning Why and How To Invest in SEO for High ROI

Businesses often want a cut-and-dry approach to digital marketing efforts, especially with search engine optimization. Unfortunately, a one-size-fits-all approach to SEO does not exist, and content marketing services will be the first to tell businesses that their digital marketing investment depends on many factors, including a budget, campaign objectives, target audience, etc. Despite the absence of a universal SEO strategy, there are general tips for improving or focusing on a marketing budget.

SEO Is a Necessary Marketing Investment

Companies often underestimate the value of SEO strategies, thinking pay-per-click advertising is enough to secure visibility and visits. However, compared to SEO, PPC is inadequate. Paying for ads in search engines and across other sites and platforms is a necessary marketing strategy, but it is best for people who know your product or service.

SEO is a way to reach consumers through organic results. A company focuses on relevant queries and provides unique content to satisfy consumer curiosity or interest. In essence, SEO allows a company to establish a more organic relationship with a consumer.

Unfortunately, achieving high rankings in search engines is not as easy as it once was. A business needs a strategic plan, and it needs to understand that SEO is ongoing; it does not represent a once-and-done type of campaign.

While a business owner can create content across various channels for free, it is time-consuming and misuse of their valuable time. To make the most of SEO strategies and content creation, a company should partner with a qualified SEO company in Kitchener.

The Most Effective Ways To Invest in SEO

To make the most of your marketing budget, you must know how to spend on SEO. Thankfully, several steps exist to help you and your business narrow your budgetary focus.

1. Consider Marketing Objectives

SEO plays a vital role in digital marketing, but you need to figure out how big of a role you want it to play. Do you want to invest in an aggressive SEO plan? Do you want to invest in local or traditional SEO or a mix?

Understanding your marketing objectives and the role of SEO will help you determine a budget. A digital marketing firm can help you make the most of your investment.

2. Review the Competitive Landscape

Research the performance of key competitors in search engines. You can use tools to help you analyze the keywords and traffic volume your competition experiences.

An SEO tool or competitive analysis tool can help you determine if your audience searches for informational or transactional content. Knowing how your consumers search for competitor products will help you target your audience with SEO.

3. Evaluate Current Efforts

You will need to understand how you are ranking with existing strategies if you wish to make improvements. Google Search Console can help you analyze your site’s performance. However, a thorough evaluation of current marketing efforts is more challenging, and you might want the help of an experienced digital marketing agency.

4. Establish Realistic Expectations

SEO strategies take time. You cannot expect to put in a couple of months worth of work that will continue to pay out forever. SEO requires constant updating and changes, which means your company will need an in-house team or an off-site service to manage the strategy.

Working With a Digital Marketing Agency Is Cost-Effective

Hiring an in-house team is expensive. You must invest in recruiting, training, etc. Working with a digital marketing agency is the most cost-effective solution. Your company needs in-house staff to focus on critical operations, not marketing efforts, especially if it is a small business. Contact Unwired Web Solutions and learn what an experienced agency brings to the table.

December 5, 2022 by David Henderson

Facebook remains a powerful advertising platform, but with the ever-shifting landscape of social media, it is natural to question the effectiveness of a Facebook-focused campaign. A Canadian digital marketing agency can help you utilize the social media behemoth and other growing sites to capitalize on broader reach and market share.

Is Facebook Still Relevant?

Facebook still represents one of the most powerful marketing and advertising tools for your business. Despite mounting competition from other platforms like TikTok, Facebook still boasts 2.7 billion active users, which is more than double that of competing platforms. While the platform might become less relevant in the future as Gen Z takes the social media reigns, it is still a vital component of corporate social media strategy.

Limited Organic Reach

Facebook changed its algorithm, making it more challenging for businesses to get eyes on their content organically. With the changes, a post might only reach a fraction of a page’s followers despite high engagement.

The limited reach of organic marketing is why many businesses opt for paid advertising on Facebook. However, many small and large companies will still need the help of an experienced digital marketing agency so that they don’t waste valuable and often limited budgets.

Targeting Advantages

Facebook changed some targeting options in 2021 to protect consumer privacy. Despite the changes, the platform still has some of the most advanced tools for marketing campaigns. While marketers can no longer target specific interests, such as health causes, religious or political beliefs, or sexual orientation, with the right agency behind your strategy, Facebook is a powerful tool.

Skeptical Users

Users are more informed than ever, and they are cautious about ads that pop up in their feeds. The social media giant consistently faces inquiries into how it uses or manipulates user data. Because of growing skepticism, your business might want to diversify its ad spending across several platforms.

What Other Platforms Matter?

Diversification is crucial for investment strategy, but it works much the same way for marketing. You do not want to commit all or a majority of your budget to one social media platform or digital channel. To maximize your return on investment and increase the odds of conversions, you need to spread your marketing budget across several sectors: video, social media, content creation, etc.

YouTube and TikTok are two of the most popular video and social media sites. While Facebook may take the crown for the number of active users, these two platforms are not too far behind when considering overall reach.

Video-sharing sites are quickly gaining traction, especially among younger consumers and demographics. Working with an experienced digital marketing agency will help a business focus on the right platforms for its audience.

How Do You Know Which Social Media Sites To Use?

Knowing which platforms to use for marketing efforts is about knowing your key demographic. If you are unsure of who your target consumer is, developing a cohesive marketing strategy is challenging.

A person’s age, gender, location, and many other factors can help you identify social media sites they might prefer. If you do not know how to narrow down your customer base, it’s okay. Many small businesses struggle to identify a target audience because they want to satisfy and reach everyone. A digital marketing agency can help your company narrow its focus and achieve more sales.

Every business can use help from marketing experts. If you are ready to take your business to the next level, contact Unwired Web Solutions, a recognized digital marketing agency in Canada. The service can get to work right away on developing a strategy to make the most of your marketing budget and improve conversions.