May 12, 2021 by David Henderson

One of the most important marketing strategies for businesses is to keep potential customers interested in your web content. While getting traffic to your website is essential, sites that are not user-friendly or lack appeal can quickly turn off visitors.

Businesses turn to custom web development because they need web pages that offer a dynamic interactive experience to keep customers coming back. At Unwired Web Solutions, we tailor our services to meet the needs and specifications of our clients. Here are some reasons why our services are important for your goals and your bottom line.

It’s Time To Step Outside the Box

The truth is you never get the entire package with template services. You always give up things you want on your website because choices are limited. There is nothing more frustrating and unproductive than tweaking your site with themes, graphics and optimization tools that don’t meet your needs. This is how we make the difference in website design:

Initial consultation: We spend time with you to learn your unique objectives. Once we clearly understand your goals, we outline a strategy to meet them. The code we write goes hand-in-hand with your objectives.
Focused research: We engage in in-depth analysis to help distinguish your place in the market and understand your competition. We are constantly adapting your strategies to the current data.
Creative design: Our first step is to understand your web design needs thoroughly. Our team is dedicated to a personalized approach. We work closely with your team to be certain objectives are realized. Since website creation requires flexibility, we will refine and adjust throughout the process until you give us the okay to launch.
Personalized web development: Our testing process is comprehensive. We begin with code creation for your site. We start from the ground up, so your site is completely personalized to your expectations. We use beta sites to test for functionality.
Strategic deployment: We get the details right in testing before your site goes live. Once your site is up and running, we connect it to social networks and search engines.
Ongoing maintenance: Our services don’t stop at deployment. A part of our commitment to you, we continue to monitor the website and perform maintenance.

It’s a Brave New Online Landscape

The pandemic ushered more companies online to conduct business. The upside is that more traffic means that more people are engaging with the online market. The critical issue is getting your brand noticed in a vast sea of businesses. As more companies enter the market, the need to employ new strategies is essential. These are three must-know areas for successful online marketing:

Focus: The digital realm is constantly evolving, and it’s easy to lose sight of goals. Our team helps you focus on what matters to your company to keep you competitive.

Functionality: If you want to establish your brand, you need custom web development functionality. With other businesses using quick-fix templates, your company stands out with a visually stunning and unique website.

Accessibility: High-value content is what customers seek. The pandemic has heightened the need for substantive and personalized information that speaks directly to their needs and establishes brand loyalty.

Get Web Solutions That Fit Your Business Goals

Unwired Web Solutions has the innovative web marketing services your business needs to get the competitive edge in a crowded online market. Our comprehensive suite of products combined with our professional web development team’s specialized knowledge is the advantage our clients need to reach their business objectives.

Our goal is to identify and provide services that work for your business and adapt strategies to keep your business out front. Contact us to learn more about our approach to custom web development.

March 25, 2021 by David Henderson

You understand the importance of a strong online presence to the success of your business. That’s why you have invested time and money in a strong content marketing strategy that incorporates search engine optimization. If you’ve noticed that, despite efforts such as these, your pages are not generating the rankings and traffic that they should, it may be that your website is not mobile-friendly. Fortunately, a website design company Waterloo specialist may be able to help redesign your site for better compatibility.

What Is a Mobile-Friendly Website?

A mobile-friendly website has been modified for better display and functionality on a device with a smaller screen. Compare your desktop monitor to your smartphone screen, and you’ll notice some significant differences between the two. Not only is your monitor screen larger, but it is also wider. While you can turn your smartphone to display in landscape view, many people using their smartphones to use the internet do not. Therefore, a website that is not optimized for mobile devices does not fit well on a smartphone screen. The text may be too tiny to read, or the consumer may have to do a lot of swiping, pinching, and zooming to see all the content.

Why Is a Mobile-Friendly Website Important?

It hasn’t even been 15 years since Apple introduced the first smartphone, but since that time, the devices have become an indispensable part of many people’s lives. A majority of Canadians — 85% — own a smartphone, and since 2014, more people worldwide use mobile devices to access the internet than a desktop computer. The average user spends nearly 2 1/2 hours out of every day interacting with his or her smartphone. Tracked individually, the total number of smartphone engagements averages about 200 per day.

All of this means that your customer base is far more likely to engage with your website on a mobile device than on a desktop computer. Having a mobile-friendly website allows you to meet consumers where they are.

How Is It Detrimental if Your Website Is Not Mobile-Friendly?

Since most of your customers are probably going to access your website with a smartphone or tablet, their user experience is likely to be frustrating if your website is not mobile-friendly. If customers cannot read your website or find what they are looking for easily, they are unlikely to linger on it for very long. As a result, you may see high bounce rates for a website that is not mobile-friendly. In other words, people may visit but do not linger on your site for very long. A mobile-friendly site that is easy to search, navigate, and read encourages smartphone and tablet users to stay longer and look around at all you have to offer.

It may be that having a website that is not mobile-friendly prevents customers from finding your site in the first place. Since at least 2016, Google has used mobile-friendliness as a factor for ranking sites in web searches, and in 2018, it became a minimum requirement due to mobile-first indexing. Because of these changes, you may not be making it onto the first page of search results if your website isn’t mobile-friendly. Since a majority of people performing web searches do not look past the first page of results, your website may as well be invisible if it isn’t ranking.

How Can a Website Design Company Waterloo Help You?

It is important to note that a website that has been resized to fit on a smartphone screen isn’t necessarily mobile-friendly. A truly mobile-friendly website provides the user with an optimum experience through elements designed with their habits in mind. A cookie-cutter solution won’t do. That’s why Unwired Web Solutions works with you to create a custom experience geared toward your targeted demographic. Find out more about our design process for mobile development.

February 10, 2021 by David Henderson

Website designs are ever-changing across the digital landscape. To attract visitors and get customers, it is important to have a sharp-looking website that is easy to navigate. Some of the creative new tools and visual enhancements this year will give websites a real wow factor and improve accessibility for customers. If you are looking for an updated web design or you have a new business, it is essential to choose a website design company in Waterloo to help you develop a platform that fits your business needs in a transformative and creative way. Here are some popular trends in website design that will get your site noticed.

Dark Mode Aesthetics

Dark-color themes are increasingly popular and appear to be a new staple tool of online marketing. Darker backgrounds add visual appeal and make graphics stand out. Dark mode also gives a sleek, professional look to websites.

On the practical side, dark themes are easy on the eyes, reducing strained vision and headaches while protecting against more serious sight issues. This allows users to comfortably view the screen, so they are likely to engage longer with your website.

Flat Design

Sometimes too much is not a good thing in website design. Customers want a clean and accessible site that is easy to navigate. A lot of pop-ups or drop-down visuals make the online experience busy and often turn off potential customers. It’s important to know your customer base and get the design right.

A professional web design company can address your needs and make your website eye-catching but not overwhelming. Flat design or minimalism provides a smart look and makes your site much easier to maintain. New features can be added as needed and others removed to keep the look fresh and inviting, something customers appreciate.

Digital Illustrations

Illustrations are an exciting new feature in web marketing. Customers draw conclusions about companies from their websites. It’s important to provide a positive first impression to get return visitors. Illustrations enhance your brand with a creative new look. Customers tire of static content, so illustrations help to modernize the visual representation of your business story.

AI-Driven Chatbots

People are increasingly drawn to a more interactive experience online. Companies need to consider this for future web development needs. Artificial intelligence is transforming connectivity and the entire virtual community.

Chatbots bring a human-like touch to website communications. People find them helpful and easy to use. This is the key to future iterations of this tool because accessibility looks to remain a top priority for customers.

Video Presentations

If you want to attract people to your website, videos are a must-have feature. Busy lives mean people are less interested in consuming information through wordy written formats. Short videos or clips allow customers to see what your business is about and experience your personality. People like to be entertained and informed, so videos offer the perfect medium to highlight the uniqueness of your business and provide a direct emotional appeal to your customers.

Micro-Interaction Tools

Micro-interactions are an effective and unique way to relate to customers. Customers are treated to a brief animation that occurs when tapping, clicking or hovering over specific areas of the website content. This small but crucial interaction makes customers feel a part of the experience and is a helpful navigation tool.

These small interactive components are what make the overall process of using a website appealing to customers. It shows them you are attentive to their desires and want to provide them with the best possible interaction with your business.

Choose the Best Web Solutions Team

At Unwired Web Solutions we specialize in innovative and comprehensive web services. We offer our clients a full product suite that gives your business the edge it needs to succeed in today’s busy online environment. We collaborate with you to develop strategic goals to fit your unique business needs. Contact us to learn about our creative approach to web marketing.

November 11, 2020 by David Henderson

When was the last time you updated the overall look and feel of your website? If you do not yet have a website built, do you plan to hire a professional for the web development process? The ideal answers to these questions are that you update your website regularly and rely on professional services to do so.

Why You Need a Professional Website for Your Business

Almost anyone can learn the skill sets to create a basic website. Because of this, most brands have a website to match, no matter how small they are. That makes a professional website the bare minimum consumers expect of companies when it comes to establishing an online presence. However, just any website won’t do.

Boosts Credibility

Because a website is a bare minimum requirement, it affects a company’s credibility when it does not have a good one. A company can use social media profiles to do business, but consumers view social media more as necessary add-ons than suitable replacements. In fact, 84% of customers believe a company with a website is more credible than one with only social media profiles.

Provides Ownership

When you use another company’s platform for your business, you are constantly at the mercy of that platform and how it develops. For instance, consider the brands that relied heavily or exclusively on TikTok or Google Plus. When you have a website, you can create a central hub where you control all the information that goes out about the brand.

Improves Search Engine Ranking

Control over the information on your website puts you in an ideal position to improve the SEO ranking of your overall brand. News agencies, brand partners and reviewers finally have a website to link to, which improves your link-building strategy. By upgrading other functional aspects of the website, you can further improve your SEO ranking over time.

Why Web Design Plays Such a Crucial Role in Web Development

When developing a website, the functional aspects are the most important. However, the design determines how well these functions work for potential and current customers.

Improves Customer Experience

Web design dictates how easy and fun it is for customers to find the information they need. Factors that contribute to this include logical site maps, fast loading speeds, no random music, no obtrusive ads and legible fonts. How much customers enjoy using the website also determines your bounce rates, session lengths and conversion rates.

Contributes to Branding

How much branding work has your team put into your company so far? When customers hear your jingle on the radio, come across your web pages and see your billboard ads, is it obvious they all belong to the same company? How clearly does your product line up? A website can create a starting point from which all the rest of your branding efforts can flow.

Affects the Functionality

The more bells and whistles you add to your website, the more data it takes to load and the slower it does so. Are there videos that start automatically or large photos to load? These and many other factors can slow down the rendering of the website, which makes for an unpleasant viewing experience. Website design can also affect how well the site adapts to different screen sizes.

How To Get Started

By working with a professional web development team and SEO specialists, you put your website in the best position to attract visitors and create customers. A professional team considers your business needs, the demographic of your audience and your customer preferences when creating a design that works.

Unwired Web Solutions can provide the skills and experience you need to make your new or improved website a success. Reach out for more information.

August 6, 2020 by Janine Gonzaga

A logo is an excellent way to create a brand identity and build customer recognition. No matter what niche your business falls into there is plenty of competition out there. A logo will tell your customers that you are professional and in a position of authority for that product. In this blog, we will share some helpful tips to create a logo that makes a great first and lasting impression.

When it comes to designing logos for another business it can be quite tricky since logos are an important part of a company’s image and brand. A logo helps the reader identify with a specific product and is most of the time the first image a person sees when looking at the website. Here are some helpful tips for designers when it comes to creating a logo.

Understanding the Brand

Understand who you are creating a logo for and collect some background details about your client. Keep the customer involved in the process by asking and gathering information about what type of design they prefer. Bright colours? Bold Letters? Simple and Elegant? Be sure that the logo resonates with the specific target audience that will be visiting the website. For example, if you are creating a logo for a health food store, a design with a minimalist style and black and greys as the primary colours most likely won’t appeal to the audience it is intended to reach. Understanding the people that you are hoping to reach is key to a successful design.

First Impression is Key

To expand on the understanding of who the customer is, it is important to make the logo as enticing as possible to attract their specific audience. This includes the colour choices, text or taglines and what type of font to include. Making a good first impression is key to staying competitive in any market.

The colours you use in your logo should be consistent with the colour scheme of your website. In some situations, the customer may not have a website created yet. The logo then takes on another role and will be used as the starting point that the website’s overall theme will be built around. It is important to note that choosing certain colours tends to convey a specific set of emotions to your audience. Some may choose bold and bright colours to grab attention or a specific colour like blue which tends to bring out feelings of trust and power.

Check out your competition online for inspiration and how to clearly set yourself apart. There are so many websites out there and it’s good to understand what is working well for your audience and what you should stay away from. See what types of logos tend to grab your attention and work from there.

When customers see your logo for the first time you want it to be taken seriously. A professional looking logo gives them a feeling of trust and reliability and shows that you are a credible business.

Choosing your Style

Lastly, after you have done the research and received valuable input from your customer it’s time to choose a style. A classic and simple logo makes it versatile and easy to remember. It can also give you good staying power, a wider audience reach and shows that you are reliable and easy to work with.

There are many other styles out there to choose from whether it’s a retro, modern, fun, or handcrafted look each one has its pros and cons depending on the marketplace. Sometimes when a logo is more complex and too busy it can be confusing and hard to remember for the audience. There needs to be that easy and flexible flow so that the business name and purpose is memorable and clearly defined.

Oftentimes when designing a logo there are a lot of ideas running through your mind and because you never know what the client will prefer, it is best to make several options for them to choose from. Ask yourself these questions when evaluating your design options:

Are you able to tell what it is in 2 seconds?
Will others know what type of business you do right away?
Is it memorable?
Does it appeal to your target audience?
Is it versatile?

Designing a logo goes way beyond personal preferences, it is solely about what is good for the brand and marketplace of your customer. Don’t forget to take a step back and look at the bigger picture before designing that logo. If you are looking for a graphic designer to create a new, fresh and memorable logo for your business give Unwired Web Solutions a call. Contact us today, we would love to chat with you about what we can do for you.