content marketing strategy Archives - Unwired Web Solutions

The future of content marketing is already here, so it is vital to learn how it may impact your marketing strategy. Many businesses are still cranking out 500-word blog posts, but in many marketing circles for the past few years, the talk has been about how this will no longer be enough to get you on the first page of Google. It’s time for marketers and businesses to think about what the true state of optimized content marketing truly is.

This doesn’t mean content marketing is dead; it just means businesses need to start looking at the purpose of content marketing and understand how to use it beyond keywords and 500-word blog posts.

Build Trust

Content marketing has always been a great way to build trust with prospective customers and move them into sales funnels. While many people only think of blogs as content marketing, it was not invented solely for the Internet. It has existed for hundreds of years. Brands such as Betty Crocker had made fortunes using content marketing long before the first blog was ever invented. Content marketing can be direct mail, brochures, videos, and more. It is essentially a way of getting content out to consumers.

Find More Creative Ways to Reach Consumers

Recently, many marketers have gotten complacent and act as if Google will always drive organic traffic to websites if a few simple practices are followed. However, those days are long gone, and marketers need to find more creative content marketing methods.

While blogs can still be a powerful way to build a business, it now takes much longer to see a return on investment than in previous years. Marketing experts agree that blog posts need to be more detailed and longer than previously required. Blog content should now be between 2000 to 10,000 words long. Although these are much more expensive to produce, they can provide a much higher return on investment than short blog posts if used wisely.

How Your Content Strategy Needs to Change

Chances are, whatever you are writing about, someone has already posted something about it. With so much information available on the Internet, your content can easily get lost amongst the crowds. In today’s fast-changing world, your content needs to be something original and unique to be recognized.

Sharing life experiences and tying those experiences into your content can help your site rank better. By ditching the generic posts and writing more about your own experiences, they will become unique and popular. Whether your content is based on a personal experience or is data that people haven’t seen before, posts that are unique and can only be written by you will perform the best.

In other words, being original will get you noticed not just by Google but by people. This fresh quality content for your website can be a considerable investment, but experts urge that it’s worth it. By providing an original perspective, you will create a niche that your potential customers will be more willing to share on social media, giving you more exposure.

Some Still Do Well

Some businesses may still do well with generic content. However, their content is usually older, so they were one of the first to cover the topic, or they have high authority. Companies with high authority simply rank because they have lots of brand queries, social shares, and backlinks. It is vital for small businesses that cannot rely on high authority to have an up-to-date optimized content marketing strategy.

Content marketing is designed to show your audience what you can do and provide an entrance into your sales funnel. If your content only generates views, likes, and shares, you may be doing it wrong. Effective content marketing should collect contact information from your customers and generate email list signups. For help with your content marketing strategies, contact Unwired Web Solutions today.

“Content optimization.” You’ve heard the phrase before, and you’ll likely hear it again and for a good reason. Search engine optimization is the backbone of any content marketing strategy. Without it, the content you worked so hard to create risks getting lost in all the noise, pushed to the depths of the search engines by content that contains just the right mix of helpful information and optimization. If you’re not optimizing your content, it’s time you changed that. Our SEO team at Unwired Web Solutions shares four good reasons to do so.

1. Optimized Content Helps You Attract the Right Visitors

Optimization gives you control over who finds your content and at what stage of the buyer’s journey. For instance, say you sell high-end snow gear. To search for your products, potential customers are likely to use phrases such as, “best snow boots for men,” and “best winter jackets for negative temperatures.” By optimizing your content for specific keywords and phrases such as these, you can target the exact type of person who is in search of your products.

Go deeper than keyword optimization and create content for specific stages of the buyer’s journey. Identify what matters most to customers. For instance, customers in the consideration stage may be looking for the most affordable snow gear designed for below-freezing temperatures. You can offer a comparison guide to assist them in the decision-making process. To make buyers aware of your products, create articles about the importance of warmer and more protective gear, and about how to store your gear in the off-season. Offering this type of valuable, optimized content gives you control in the busy online marketplace.

2. Optimization Improves the User Experience

Optimizing your content makes it easier than ever for visitors to find the exact information they’re looking for. When a person types “Size 7 snow boots for women” into the search bar, Google is going to deliver the most relevant results. If you optimize a product page with this or a similar phrase, you stand to rank near the top. Not only is this great for your business but also, it helps streamline the shopping process for the consumer. You can be even more helpful for consumers by including a search bar on your website so that, when there, users can quickly navigate to the information they need.

3. Optimization Helps the Search Engines Understand Your Page

Despite its seemingly omnipotent powers, Google is not a mind reader, and nor is any other search engine. Brands need to help the search engines find and deliver the most relevant results by using words and phrases that explain what the page is about. Content optimization helps brands do this.

4. Optimized Content May Increase the Number of Indexed Pages You Have

Say you sell hundreds of different types of products for all different seasons. If you neglect to optimize each page for targeted keywords for each specific product, you deny your business ample opportunity for growth. On the other hand, if you do optimize each page, you increase your odds of rankings for dozens, if not hundreds, of different types of searches, thereby increasing your chances of connecting with potential customers and making the sale. Though optimizing each individual page may be painstaking, it’s well worth it when your brand begins to enjoy increased visibility and expanded opportunities.

Content optimization is a necessary component of any effective content marketing strategy. However, we understand that optimizing content can be a meticulous and time-consuming task. Let our experienced team do it for you so you can focus on other pressing business matters. Learn more, or get in touch today.

The Future of Content Marketing