As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!
SEO Marketing Strategy
An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.
As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.
Use Keywords With Proven Results
When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.
Target Long-Tail Keywords In Posts
A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.
An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.
Post Unique Keyword Oriented Content
For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.
When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.
Create A Great User Experience
Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.
Use Multiple Media Types On Your Blog
Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.
Maintain Quality Links To Your Page
Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.
Planning An SEO Strategy
When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.
SEO Doesn’t Need To Be Hard
Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.
For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!