Perhaps you’ve built a great-looking website, worked with a graphic designer to create an eye-catching banner and installed a gigantic “checkout” button to make your customers’ navigation easier. Now, your site feels empty. Why is nobody visiting?
Many small business owners have no problem telling their story and making their business look as attractive as possible in the online space — but they do have substantial difficulty directing potential customers to their site. Using search engine optimization within your “frequently asked questions” section could be your next step here. Check out our FAQ SEO guide and reach out to us for help creating the perfect strategy.
Why Are FAQ Pages Important for SEO?
If you have a business website, there’s a good chance you are familiar with — and have already incorporated — a few basic SEO practices. You may have used keywords to direct traffic to your site, headers to break up the sections of your blogs, and links to important products to help your customers find information quickly.
Next, utilize long-tail keywords to develop SEO-friendly FAQ pages. Long-tail keywords are basically phrases (instead of one- or two-word keywords) that can direct traffic to your site. Many customers locate you by asking their search engine a question. They may type in “what paint colour goes best with mint green?” or “what supplements should I take for a migraine?” If you’ve got these questions and answers to them in your FAQ section, your page will rank higher in their results.
Tips for Incorporating Professional-Level FAQ SEO
If you’re struggling with the creation of your FAQ page, look no further. Consider the tips below for incorporating SEO-rich questions and answers to your business site.
Add In Keyword-Rich Questions and Answers for Higher Rankings
You’ve learned about the importance of long-tail SEO — now put it to practice by gathering the questions your customers or clients ask you the most. Look to your social media pages to start. For example, if you own a fabric company and you frequently field questions about colour matching or money-back guarantees, let potential customers know that you offer these services in your FAQ. You can also use social media to share frequently asked questions about products or upcoming services alongside a link to the answer on your site.
Use your long-tail keywords as questions or answers here, but remember not to stuff your content with keywords as it will begin to sound strange. Similarly, don’t write thirty or fifty frequently asked questions and answers as this will overwhelm the reader. Aim for five to ten.
Improve User Experience and Increase Conversion Rate With Quick Information
FAQ pages provide a secondary SEO benefit to your site and your business: They allow customers to find information and products quickly. Over time, this will bring more traffic to your site as you will gain a reputation for a clear, easy-to-read interface where customers can quickly find what they need — or contact you if they can’t.
Using an SEO-rich FAQ page may ultimately increase your conversation rates as well. Many customers will stick with you and your products when it’s clear that you have put time into helping them navigate your site, facilitate easy returns and exchanges, and answer their questions as honestly and promptly as possible.
Contact Us To Learn More About SEO FAQ
Unwired Web Solutions is proud to serve as a digital marketing industry leader in the realms of search engine optimization and content. Get in touch today to learn more about how we work with you to incorporate FAQ SEO boosters, create professional blogs, and improve your search engine ranking. We look forward to working with you!