With a new year comes all new trends in the world of search engine optimization (SEO). But for many business owners, SEO can be a confusing world filled with concepts that they may not be familiar with. However, by simply getting to know the top 5 trends for the new year, you can stay ahead of your competitors. For those looking for professional, reliable services for search engine optimization in Kitchener, Unwired Web Solutions has got you covered. Our team of leading experts can help improve your search results and expand your customer base.
A great search engine optimization strategy should be relevant and stay on top of trends. By taking a look at what is ahead for SEO professionals in 2021, you can get a good idea of what your business may be lacking. We have asked our top SEO experts what the top 5 trends will be for the new year.
1. Focus on The User
While this is not a new concept, it is important to refocus and fine-tune your approach as searcher behaviour and intent changes all the time. Getting into the head of your customers and understanding the nature of why people search the way they do can greatly benefit your business.
Part of this means that SEO pros will start to transition away from traditional practices that will hold less value as the algorithms get stronger. Writing meta descriptions for every single page will become a thing of the past while more focus will be put on better understanding of what is happening within the search engine results page and searcher intent.
By paying closer attention to search results, SEO pros can get a leg up in creating content in the way that searchers desire to consume it. It is now more important than ever to focus on learning what a user is looking for and learning how to fill their needs.
2. Mobile-Friendly Sites
Mobile-friendly sites are becoming more important than ever since Google rolled out mobile-first indexing in 2019. This means that the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. Moving forward, it is estimated that nearly 73% of internet users will access the internet solely via mobile devices by 2025. By checking how effective your mobile site is and monitoring your mobile usability, you will have better chances of staying on top of Google’s search results.
3. Utilize Video
For those who have been avoiding video, you better get over being camera shy. Online video seems to be the way forward. YouTube now has over 1 billion users and it is growing daily. According to Cisco, video is projected to surpass all other content forms in terms of consumption, so if you want to get your information heard, you better fire up the camera!
But video alone will not get you ranking on Google. Your videos must be optimized with a video channel name and description. Keep in mind that your description should not be crammed with keywords but provide a user-friendly overview of what your channel is all about.
4. Optimize for Voice Search
Voice search technology has come a long way thanks to innovations such as Google Assistant, Apple Siri, and Amazon Alexa. By 2022 it is estimated that 55% of all households will own a smart speaker.
Voice search is now something that needs to be considered for keyword creation. When people do a voice search, they tend to use longer more natural-sounding phrasing. For example, when using voice search a person may say “What are the new fashion trends for 2021?” by they may type the words, “new fashion trends 2021.” Keeping the way people will be searching in future in mind when creating keywords will help immensely with SEO.
5. Refer to the EAT Principal
More than ever, quality content is critical for ranking success. But what is “quality” in Google’s eyes? The easiest way to make sure your website stacks up is to refer to the EAT principal: expertise, authoritativeness, and trustworthiness. Google looks at these factors to decide if a webpage has useful, quality content.
The best way to ensure your site has quality content is to make sure you are publishing topics that your client values. Be sure to back up any claims you make with statistics and facts. Linking to reputable sites such as .edu and .gov and having credible sites linking back to yours are also ways to fulfill the EAT criteria.
By following these top 5 steps you may be able to improve your SEO and attract more customers to your site. Having a knowledgeable team in charge of SEO can ensure these new trends are applied to your site and stay on top of search results to stay relevant in your field. If you are looking for search engine optimization in Kitchener, contact Unwired Web Solutions and talk to one of our experts today.