If there is one thing that you have heard over and over when looking for ways to improve your website, it is to create relevant and engaging content. Good content is not easy to develop without understanding your audience and being a valuable expert of the brand. To create enticing content, it must start with a good topic. Topic creation involves motivation, time and keeping up with current trends. It is worth putting in the extra research and effort at the beginning for a greater reward in the end.
Let’s start with knowing your audience! These days many platforms allow you to connect with your regular customers and reach new ones. To create topics that will grab attention, you must learn what your audience craves. Thankfully, there are several ways that you can see inside the minds of your customers without actually meeting them face to face.
Facebook or Instagram Poll: Social media is a great place to start asking questions and getting a feel for what your customers want to know more about. These platforms have the option to create a poll, do a survey, have a contest to gain more followers and just keep connected every day.
Google Analytics: The best way to see how your audience is reacting to your products and posts is to see how they are performing. This will give you an idea of what is working and what is not.
Content Research Tools: There are many great options available out there and are worth the small investment. Tools like, MOZ, AHREFS, SEMRush, just to name a few provide valuable statistics and insights that help make content and keyword research much easier for you.
Writing block is real, and so is topic creation block. I can say this from experience. When you need to come up with 12 unique blog posts each month for a client, topic creation fatigue can set in. How do I come up with something new and fresh that meets consumer demand and is interesting to read?
Well, the answer isn’t always a simple one but a helpful strategy to try is blocking out some uninterrupted time in your day where you sit down and pump out 20-50 topics at once. The benefit of this process is that you are focused on one subject, and you can build on the ideas that you come up with.
For example, if one topic is “How to get rid of mice” you could expand with other supporting issues that go into more detail.
- How do mice get inside my home?
- The difference between a mouse and a rat?
- Tips to Prevent Mice from getting inside
Using this approach is just a simple way to take one subject and expand it into multiple blogs.
Make sure you are keeping up to date with what’s happening in the news. It is always beneficial to see what is currently going on in your marketplace and how to incorporate the blogs to provide advice, answer questions, and of course, push your product or service.
Once you have this long list of general ideas put together, you can then work on creating a compelling headline or title that will engage the audience. Making a captivating title can be difficult, especially when you are writing about similar topics regularly.
Be creative; take the time to find something eye-catching as it will pay off in the end.
Don’t forget about adding supporting images to your blog posts, especially because the human brain processes visual images faster than text-based content. The ultimate goal is to encourage users to click the link to read more, and pictures will help boost your engagement.
These ideas are simple and hopefully will give that extra boost you needed to tackle upcoming topic creation challenges. Our Content Management Team at Unwired Web Solutions takes pride in creating relevant and engaging content that will increase brand awareness and drive traffic to your website. Contact us today and learn more about how we can make a positive impact on your website content marketing plan.