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What Does a Digital Transformation Mean for Your Business

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“Digital transformation” has become a bit of a buzzword recently among the business community. It is the process of using digital technologies to improve or enhance your business. What this looks like can mean many different things depending on the industry. It can mean any sort of changes needed to meet market requirements, including customer experiences, website design, business processes, and more. 

A digital transformation doesn’t just mean traditional roles such as marketing, sales, and customer service. Instead, digital transformation is about how a company thinks about and engages with customers. As a company moves from paper to smartphone applications, they can change how customers are engaged with technology on their side. 

For small businesses just starting out, it is much easier to set up a business process that is future-proof. Thinking about building digitally can set them up to be flexible and ready to grow. 

From Analog to Digital

From Analog to Digital

It wasn’t long ago that businesses kept records on paper. But since computers have gone mainstream, most companies have started converting all of those ink paper records to digital computer files. This is called digitalization: the process of converting information from analog to digital. This process has helped to show that sharing information is much easier once it has been digitized.

In terms of customer service, digitalization has forever changed service by making customer records easily and quickly retrievable. This process just goes to show that with new technologies, new things and new ways of doing them are suddenly possible.

Creating a New Class of Business

Digital transformation is creating entirely new classes of business. Companies of all sorts are coming up with practical, clever, and new ways of leveraging technology. It all begins with understanding the potential of technology and how it can work to your favour in your business. The question is how you can adapt your business and process to make the most out of technology investments.

Technology in Customer Service

Digital transformations have reshaped how businesses approach customer service. The old models were to wait for customers to find you, but with the rise of social media advertising, marketing, sales and customer service have changed. Most companies now embrace social media and use it as a chance to extend their service or products by meeting customers on the platforms of their choice. As you can see, adapting your offerings on social media is another excellent example of digital transformation.

But don’t stop there. As mentioned earlier, digital transformation encourages companies to reconsider everything, and this can even mean knocking down walls between your internal departments. Your digital presence can encompass service and marketing, tied together with a digital platform that can capture customer information, send customer questions to your service agents, and create personalized journeys for your customers.

Does Your Business Need a Digital Transformation?

Signs may start appearing across different parts of your organization when your business is in need of a digital transformation. Signs to watch out for include not getting the referrals you used to, repeat business isn’t repeating as it did before, your promotions are no longer generating leads or a lack of collaboration and information sharing among your team members.

Companies should start with an internal assessment to identify any problems or gaps where they may be experiencing difficulties. This should help make the path to digital transformation clear while remembering that you’re building for the future. Depending on the business, that could mean more employees, more revenue, or both.

Working with experienced partners can help companies in situations where they need a digital transformation. At Unwired Web Solutions, our team can help with various services such as website design, content marketing, and more. By partnering with our experts, you can ensure that experience and industry expertise across many different fields will be provided along with best practices. Contact us to get started today!

How To Create Product Descriptions That Convert

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Chances are, at some point in time, you have purchased an item online because the product description convinced you to click the “buy” button. Companies that know how to write product descriptions that convert deserve a round of applause. This is a skill that most people are not capable of achieving. 

Our website design company Waterloo specialists, know how to write descriptions that can get your customers clicking. Offering some suggestions, they advise starting with making sure you have great photos before beginning with the description. Once you have a good image of your product or service, you can start working on your SEO-rich product descriptions. 

The Basics

Let’s start with the basics. A product description is a summary that gives customers the info they need to know about a particular product. This may include details like product features, benefits, and common uses. A good description will consist of the what, who, and how all in at least 300 words. 

Writing these descriptions may take a bit of time, but think of it as a smart content marketing investment. Each description, if done correctly, can drive traffic to your store. It can also improve SEO and eventually increase sales. If your product descriptions are written poorly, they can turn potential customers off and leave them frustrated. Chances are they will leave your site and purchase from a competitor. 

 What to Include

When starting out, think about your audience. This will help to tailor your tone and language so they can connect with the words. How do they speak? Is it formal or informal? Are they using technical terms or slang? Some of the best ways to gather information about the tone of your copy are by turning to social media groups forums or comments to see what your target audience is talking about.

Remember to always stay true to your brand. If you stay on brand, your voice and tone will already match your demographic. 

One of the most important things to remember when writing product descriptions is to make the text as easy to read as possible. Everybody is in a rush all the time, which means most people who click on your product want to be able to quickly and easily read your description. Many people will only skim through your product descriptions so make sure the most important information is at the beginning. You will want to use short words and give as much information in as much detail as possible in as few words as possible. Bullet points and highlighted text can also be utilized to get your most important points across. 

There is no one size fits all template for product descriptions, so you need to be creative. If this is not your strong suit, think about hiring a writer that can help. 

Let Your Personality Shine Through

By adding in additional information, including real reviews, comments or messages about how your product benefited other customers, you can add value to your description. Don’t get too caught up in sounding too polished. Writing your own product descriptions can be a great way to give your brand personality. 

Our website design company Waterloo specialists, can assist you from the very beginning when setting up your business. Whether you need web design or content creation and management, our experts can help. Contact us today and get your product descriptions to start converting “window shoppers” into buyers!

How UWS Can Help With Your WordPress Site

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No matter what line of business you are in, having an effective website is critical when it comes to having meaningful interactions with your customers. Your site allows you to share detailed information about your products and services while also creating space for interested parties to communicate back to you. Our team at Unwired Web Solutions is highly experienced at using WordPress to create unique webpages for businesses just like yours. WordPress has a variety of advantages when it comes to website design and our team has mastered the art of using this tool to build sites from the ground up that meet companies’ needs with precision. 

Why WordPress?

WordPress offers a great starting point from which a team can design a high-quality webpage. This software allows developers to incorporate a multitude of different communication devices:

  • Blogs
  • Response forms
  • Discussion pages
  • Comments sections

On top of these techniques, WordPress provides a great deal of flexibility to webpage designers. For instance, this software can be used to build sites in more than 120 languages. It also allows each part of a webpage to be personalized to your specific industry and business model. Finally, WordPress is compatible with current best practices of search engine optimization, ensuring that your site is visible on the web.

Benefits of Working With a Development Team

While WordPress is designed to be user-friendly, designing and developing a webpage is always a complex process. This is why it is so beneficial to partner with website design company Waterloo specialists. Our team helps make this process go as smoothly as possible by handling each stage with care. First, we provide you with a consultation in order to get a firm idea of what you are looking for in your future site. Second, we carefully study your niche in the business world in order to modify your webpage’s design in accordance with your particular target audience and the needs of your industry.

Next, we begin the design process by creating your site’s layout in detail and then start writing all of the necessary code once you have approved the initial formatting. Even after your webpage is fully operational, our work is not finished. We help your company take steps to improve your site’s accessibility and make updates and modifications to its design as needed.

Although you and your colleagues may be able to create a great webpage on your own, this process may require a lot of time that may be better spent in other areas of your business’s operations. By letting our team at Unwired Web Solutions handle this task, you don’t have to worry about the intricacies of the site’s design or the updates and bug fixes that may be required in the future.

In addition to saving your company a great deal of time, our team’s expertise in website design and development allows us to make use of the full range of possibilities WordPress offers. We take the time to add functionalities and design elements to your site that match your business’s unique needs. On top of all of this, Unwired Web Solutions can ensure that your site is accessible on both desktop and mobile devices and that the platform is secure from cyberattacks.

Contact Us Today

Having a visible, easily-navigable webpage is integral to gaining your customers’ confidence. A well-designed site shows interested parties that your company is thorough, reliable and cares about quality. By partnering with Unwired Web Solutions, you can take advantage of all the best features of WordPress in order to develop a webpage that advances your business in significant ways. If you are ready to begin the website design process, contact our website design company Waterloo specialists today. We can’t wait to help you better connect with your customers.