When you've spent time and money to establish an online presence, you want to get a solid return on your investment. Your B2C website is your first chance to tell the world who you are and what you offer. To realize your potential, you need e-commerce professionals to get you set up for success. When you want a site that sets you apart from the rest, achieve tangible results with e-commerce Search Engine Optimization from Unwired Web Solutions.
E-Commerce Optimization
While the term e-commerce SEO may be cryptic to many, in reality, it is a simple concept. You want potential customers to find you quickly and easily so that they can buy your products. Everything from where your company shows up in a search engine to shopping for products or services to the checkout process should be effortless, straightforward and uncomplicated for your customers. After all, if customers can't find you or your products, they will purchase from someone else.
Our Process
At UWS, we take a personal and prescriptive approach to site development. Following this process, we can be sure not merely to meet but exceed your expectations every time:
Discover
Research
Design
Development
Testing
Deployment
SEO
We can't possibly understand your company or your goals without talking with you and other key stakeholders in your organization during discovery. Once we know what your objectives are, we'll perform exhaustive research on your competition to see what is working for them. In the design phase, we give you examples of the layout and navigation of the site for your approval. Getting the initial design correct is a critical milestone that sets the rest of the project up for success.
During development, we'll be able to provide you with mockups of your site pages so that you can visualize how the finished product will look. Once development is completed, we'll create a beta version of your site to perform extensive testing and optimization. After we've met all the success criteria for testing, then your website is deployed. Finally, we'll optimize your site for Google, Yahoo, Bing, and all the major search engines to ensure your business is easily visible to your existing and potential customers.
Our development Services
Developing a website requires the skill to work across multiple major e-commerce platforms. At UWS, our developers are experienced in integrations with the most in-demand e-commerce platforms. Chances are if you have heard of it, we have experience with it. Though not exhaustive, below is a sample of some of the top platforms we use.
What is the right content? We start by researching common searches and information gaps in your industry. We use this information to target content directly at the pain points and FAQs posed by your customers. At Unwired Web Solutions, here are main points we use to help your brand engage with your customers:
Magento
Flexible, dependable and scalable, Magento is a high-performance, open-source platform. It is one of the top choices for e-commerce websites.
Shopify
Another top platform used by over a million businesses worldwide, Shopify enables and streamlines web, brick and mortar, and mobile shopping.
Volusion
With Volusion, API integrations and cross-site customization are made easy so that your site performs exactly as you expect.
Big Commerce
In its 11th year, Big Commerce has become known for its integrated content Management System to support a full website rather than just a store.
When you want to achieve a tangible ROI, you need to distinguish yourself from your competition and convert site visits to sales. When you want to take your small or mid-sized business to the next level, you want Canada's most innovative web design company. Contact Unwired Web Solutions for all your e-commerce, analytics, content management and digital marketing needs.
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FAQ
How to do SEO for an eCommerce website?
SEO, or search engine optimization, is vital for any eCommerce website. After all, if potential customers can’t find your site, they can’t buy from you. Several SEO factors to consider for an eCommerce website include page speed, title tags, meta descriptions, and product descriptions. In addition, it’s important to make sure that your website is mobile-friendly and that your URL structure is clean and easy to understand. By taking the time to optimize your eCommerce website for SEO, you’ll be able to attract more organic traffic and ultimately boost sales.
What is an eCommerce website?
An eCommerce website is defined as a website that allows people to buy and sell products or services online. eCommerce websites are typically equipped with features that will enable customers to create an account, add items to a shopping cart, and complete a transaction. To facilitate these activities, eCommerce websites must be able to connect to a payment processor and often make use of eCommerce software. While most eCommerce websites allow customers to purchase physical goods, some also offer digital goods, such as music or e-books. eCommerce websites can come in various shapes and sizes, but all share the common goal of allowing people to buy and sell products or services online.
Is SEO worth it for eCommerce?
eCommerce businesses have to make a lot of decisions about where to allocate their limited resources. One question that eCommerce business owners often ask is whether SEO is worth the investment. The answer to this question is not always straightforward, as there are a number of factors to consider. However, if an eCommerce wants to get its products in front of potential customers who are actively looking for what they sell, they need SEO. eCommerce businesses can earn higher search engine rankings and click-through traffic from interested shoppers by optimizing their website and content for relevant keywords. While SEO requires time and effort to achieve results, it can be a very effective marketing strategy for eCommerce businesses, especially when combined with other marketing channels. When done correctly, SEO can help eCommerce businesses reach their target audience, improve their brand visibility, and generate more sales.
What is SEO and how does it benefit an eCommerce website?
eCommerce website owners face a unique challenge when marketing their businesses. Unlike brick-and-mortar stores, which rely on foot traffic and word-of-mouth to generate sales, eCommerce websites must compete for attention in a crowded online marketplace. One of the most effective ways to stand out from the competition is to invest in search engine optimization (SEO). SEO is the process of optimizing a website for Google’s search algorithm. The goal is to rank as high as possible for relevant keywords, ideally appearing on the first page of Google’s search results. eCommerce website owners who invest in SEO can experience a number of benefits, including increased traffic, higher conversion rates, and improved brand visibility. Just as importantly, SEO is an ongoing process, which means that eCommerce website owners can continue to reap the benefits for years to come.
What are the services in eCommerce websites?
eCommerce website owners have a lot on their plate. Not only do they need to worry about the design and functionality of their site, but they also need to make sure that their site is visible to potential customers. One way to do this is through the use of SEO services. eCommerce website owners can use various SEO services to improve their site’s ranking, including keyword research, link building, and content marketing. ECommerce website owners can use these services to ensure that their site is visible to those most likely to buy their products or use their services.
Why is eCommerce website development important?
eCommerce website development is important for businesses that want to sell online. It includes eCommerce platforms that provide the infrastructure and support needed to run an online store, including hosting, payments, shipping, and taxes. eCommerce website development also helps businesses to reach a wider audience by making their products and services available online. In addition, eCommerce website development can help businesses to save money on overhead costs, such as rent and inventory.
Thanks to eCommerce website development, any business can open its doors to the world with little more than a laptop and an internet connection. However, with so much competition online, it is vital to have a team of experts who can help with website development and SEO. So if you are considering starting an online business, don’t forget to contact Unwired Web Solutions. It could be the key to your success.
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